Balenciaga’s New Creative Director, Mackage’s Holiday 2026 Campaign, and Max Mara Launches New Womenswear Line

Image courtesy of 25gramos.com

Well, the rumors are true. Pierpaolo Piccioli is out and the new Creative Director of Balenciaga is Martine Rose. Piccioli served as creative director for three seasons. Rose starts her new position on November 16. Martine Rose was a menswear consultant for Balenciaga from 2015 to 20218.

In its 109-year history, Martine Rose is the first woman to helm Balenciaga. The London-based, Jamaican British designer will have creative control of the entire brand.

“It is a true privilege to be appointed Creative Director of Balenciaga, a House with an extraordinary heritage and a fearless creative spirit. Balenciaga has been shaped by remarkable creative talents before me. I am committed to honoring this legacy and look forward to creating the next chapter in this rich and beautiful story,” said Martine Rose.

“Martine Rose is an extraordinary creative talent with a bold and highly distinctive vision. Her ability to challenge conventions, reinvent silhouettes and bring an unexpected perspective to fashion resonates deeply with the spirit of innovation that defines Balenciaga. We are delighted to welcome her as Creative Director and look forward to this exciting new chapter for the House,” detailed Gianfranco Gianangeli, President and CEO of Balenciaga.

Rose brings to Balenciaga her instinctive understanding of proportion, silhouette, and fabrication, alongside a considered exploration of gender, character and identity. Having worked with the history most creative collaborators, Rose is invested in the diversity of beauty which is made evident in her runway and campaign casting.

Image courtesy of official.it

Max Mara expands

The Max Mara Fashion Group is launching a new line of womenswear that will appeal to consumers looking for garments that fits into the many things that women have to accomplish throughout their day. M-M For Mondays and More is a pared-down, contemporary womenswear collection that adapts to how women spend their week from Monday to through the end of the week, from work hours to the evening.

The garments are price from 160 euros for shorts to 400 euros for outerwear. Garments are made of knit and jersey and will be known for their high-performance flexible fabric. The six key product categories will be sweatshirts, tops and t-shirts, shirts, trousers, dresses and knitwear.

M-M For Mondays and More will be available internationally in 50 countries in Europe, Asia, and the US. This new Max Mara Fashion Group line is the 11th line controlled by the Max Mara Fashion Group which includes Max Mara, its leading label, as well as Sportmax, Pennyblack, Weekend Max Mara, Max & Co, iBlues, Marella, Emme, Marina Rinaldi and Persona by Marina Rinaldi.

Image courtesy of webook.com

An Italian villa sets the holiday scene for Mackage

Mackage’s new Holiday 2026 campaign feature Georgia May Jagger, daughter of Rock n’ Roll icon Mick Jagger. This holiday campaign is set within a Milanese villa combining old-world glamour with contemporary cool style.

The wardrobe plays across both textures and reflections. Georgia May moves from the FELICIA, with its voluminous sleeves and smocked detailing, to the novelty down DUNYA. She also pairs a full white suit with the MADALYN GLO and the sequin YAYA.  The outer in this 2026 holiday collection ranges in price from $590 for a high-gloss down vest to $1490 for a black down floor-length coat.

William S. Gooch

 

 

 

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