Can something wonderful come out of a depressed state? Absolutely, and A. Potts fall 2025 collection is a testament to that.
That said, yes, the fall 2025 collection is dark, and yes, somber. And perhaps this is the result of Aaron Potts reflection on the November presidential election and the explosive nature of our current administration. Still, this collection is another example of Aaron Potts unique ability to take simple silhouettes, silhouettes that are familiar, and remake and present those familiar silhouettes in an innovative way that has not been seen before.
This fall 2025 collection is heavy on black tones with some injection of grey camouflage patterns, grey tones with a minor injection of orange and white. Potts ingeniously references street culture, club culture, and genderless freedom.
Long an advocate of genderless fashion and garments that render freedom of movement, this collection works well for all gender expressions and promotes comfort and ease of movement. Interestingly, there are some references to the club culture of the 1980s, an era that was marked by individuality. (Think the hats worn by the 80s pop group The Thompson Twins.)
Like much of A. Potts design aesthetic, this fall 2025 collection is for a niche consumer, that consumer that wants to take a risk and be noticed. And a niche audience is who Potts wants to appeal to.
Keeping his fashion brand on a manageable level is very important to Aaron Potts. Having worked for larger brands and being exposed to the hustle and frantic work life that comes in big brands, Aaron Potts has decided to keep his fashion brand at a manageable level.

Images courtesy of Agentry PR
This fall 2025 collection stays true to Potts’ intention and provides garments that will continue to appeal to consumers that are attracted to the fusion of streetwear and genderless fashion. And though this collection came out of struggle, this collection proves that struggle can produce genius.
—William S. Gooch