About Us

Fashion Reverie takes you from the front lines of fashion to the front row. Fashion Reverie came into being out of a need for an insightful, well-researched, journalistic approach that explores the breathe and width of global fashion.  From our Fashion Features section that gives a layered, detailed perspective on the fashion industry to our Style and Beauty section that explores the growing accessories and beauty market to our Front Row section that gives readers an inside purview into current collections ranging from fall/winter to spring/summer to resort/holiday collections, Fashion Reverie is the go-to online magazine for all things fashion.


Meet Our Staff

William S. Gooch III, Editor-in-chief

William S. Gooch honed his editorial skills while working as a fashion editor at Essential Homme, Runway, and Kouture magazines, as well as thefashionspot.com, fidoo.com, societeperrier.com, stageandcinema.com, styleguru.com, and ifashionnetwork.com. William Gooch has also been a guest speaker at the Fashion Institute of Technology. He is a graduate of Methodist University with post-graduate work at New School University.

William Gooch is also the founder and CEO of Sepia PR, a NYC‒based, boutique fashion public relations firm.

Carl Ayers, Managing Editor

Carl Ayers brings a wealth of industry knowledge with over 20 years of experience in fashion and entertainment. Throughout his career, he has served in a number of executive and editorial roles at OBVIOUS Magazine, The Beaute Book, Viral Fashion, and LyfeStyle Music Group. He is a Grammy member, former member of the National Jewelry Institute’s Fashion Council, and a current member of the Fashion Institute of Technology’s Couture Council.

Carl holds a Bachelor’s and Master’s degree in Psychology from Virginia State University. His master’s thesis explored the relationship between wardrobe selection and measures of self-image, self-efficacy, and self-esteem. He has conducted research at Hunter College and Columbia University, and was part of an award-winning market research team at RTI, International. Carl has been a guest lecturer at LIM College and FIT, and spearheaded styling workshops for the New York chapter of the Grammy’s.

Carl Ayers is also the owner and Creative Director of The Talent Unlimited Group, an NYC-based fashion and lifestyle brand consultation company. His upcoming projects include image consulting for new recording artists and brand strategy for emerging fashion designers.

Tijana Ibrahimovic, Celebrity Style Editor

Tijana Ibrahimovic, after working as a news anchor for Serbian National Channel PTB, set her goal on becoming a culture and entertainment broadcast journalist. Since arriving in the US, she has covered red-carpet events, film premiers, and fashion shows for Elle SerbiaJones MagazineFashion OneThe ExaminerThe SourceStyleMusicTVVigore! MagazineThe Stashed, and The Sybarite.

Tijana has conducted interviews with Oscar de la Renta, Betsey Johnson, Falguni and Shane Peacock, Kelsey Grammar, Bette Midler, Debra Messing, Ashanti, Kelly Rutherford, Rebecca Minkoff, Joe Russo, Linda Fargo, Paula Garces, Kati Stern, Jeremy Carver, Raheem DeVaughnn, and many others. “My intension is to investigate, bring the latest trends and introduce the industry’s rising stars from the local and international scene.” Tijana Ibrahimovic holds a bachelor’s degree in Broadcast Journalism and Theatre Management from Brooklyn College.

Janine Silver, Beauty Editor

Janine began her career as a fashion journalist and photographer before diving into the world of beauty.  Her work has appeared internationally in several publications, both digital and print, including DressLab.com, ifashionnetwork.com, Anolie Magazine, and Styleology.com.  An eight-year veteran, Janine can be found backstage at New York Fashion Week, New York International Bridal Week, and the Cannes Film Festival interviewing artists on all the latest beauty trends. Janine Silver is also Fashion Reverie’s fashion correspondent in London.

Cameron Grey Rose, Lifestyle and Entertainment Editor

Cameron Grey Rose grew up in the Pacific Northwest but has lived in New York for several years. She has been published in Life magazine, TV Guide, The Hollywood Reporter, and contributes regularly to fashion and beauty online magazines. Cameron’s ultimate goal in life is to become head writer of her own television show and having a pet owl. Cameron holds a bachelor’s degree from Evergreen State College.

Vivian Kelly, Features Editor

Vivian began her career as personal assistant to legendary Vogue editor, Grace Mirabella before transitioning to public relations, first as an intern at Chloe in Paris, and then as the in-house PR and casting director at Michael Kors Inc. She is the published author of over 100 newspaper, magazine, trade, and online fashion-themed articles. Vivian has covered New York Fashion Week and IMG Miami Swim for over 10 years, reporting on the shows and conducting backstage interviews with designers, models, hair and makeup artists for Lucire Magazine, The Fashion Calendar, The Fashion List, and her two blogs, Lyra Mag and The Fashion Examiner. Vivian has also written for Lucky magazine, and W magazine.

Vivian spent over five years as an online educator and course content developer for San Francisco based Academy of Art University’s School of Fashion. This year, she launched her latest blog, The Fashion Historian on Instagram and a weekly Instagram Live Series, “Fashion, Fashion, Fashion” with co-host R. Scott French. Vivian holds a Bachelor of Arts degree from Duke University in Political Science and French Literature, and a Master of Arts in Communications from Kent State University.

Tessa Swantek, Associate Fashion Editor 

Tessa Swantek brings a fresh perspective to fashion as a recent graduate of Rutgers University with a bachelor’s degree in marketing.  She has experience in visual branding as a visual merchandiser for Nordstrom and Adidas, but has since transitioned to written branding through fashion writing. She started her transition into fashion writing with NY NoMad Magazine, a start-up publication, where she brought visibility to the publication and grew a reader base through in-depth interviews with influential figures in the industry. She has since contributed to Making it in Manhattan and PhotoBook Magazine where she focused on sustainability in the fashion industry and covered shows for New York Fashion Week. 

She has also served on the committee for the Fashion Organization of Retail and Marketing and the National Retail Federation during her undergraduate studies. She hopes to use her experience to highlight critical issues in the fashion industry, bring visibility to up and coming influencers, and cover key fashion events with an eye toward visual and written impact. Tessa is pursuing a master’s degree in business fashion from Rutgers University School of Business.

Stephanie Green, Assistant to the Editors

Stephanie Green comes to Fashion Revenue after interning for Bismarck Phillips Communication and Media, and has assisted fashion stylist Keely Bembry. Stephanie has also styled Onree Gill, Alicia Key’s musical director, for the March 2011 issue of Keyboard Magazine.  Stephanie is a graduate of Jersey City University.


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