Fashion News Alert: Ryan Gosling Has a New Job, Olivier Rousteing Reveals Burn Injuries, and Nordstrom Partners with Dr. Martens

Image courtesy of gq.com

Major fashion brands still seem to be looking to celebrities to endorse their products in the hopes that consumers will pay attention and dig deep into their pockets. Ryan Gosling is the latest celebrity that has jumped into the brand ambassador fray for a major fashion and accessories brand.

Ryan Gosling is now a brand ambassador for TAG HEUER. This is Gosling first brand ambassadorship.

Gosling will front the brand’s new 13-piece collection that reinterprets and reimagines the horological icon in four versions: the TAG Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time Date 41 mm, The TAG Heuer Carrera Date 39 mm and the TAG Heuer Carrera Date 29 mm. The TAG HEUER Carrera collection was inspired 60 years ago by the brand’s CEO Jack Heuer who wanted to create a timepiece that that was uncluttered and perfectly harmonious—ideal for drivers who needed to tell the time at a glance while under pressure. In Spanish, Carrera means not only road and race, it can also mean course.

“TAG Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years. Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast, so I keep an eye on the clock in a way I never used to,” explained Gosling.

Whether Gosling was chosen by TAG HEUER for his dramatic turn in “Driver” or because he does his own stunts is not known. However, Gosling does have that rugged look and magnetism that many male consumers can relate to.

Pari Dukovic who shot the TAG HEUER campaign featuring Gosling confided that, “Ryan said he wanted to do something completely different. Color has emotion and it’s completely unexpected. In creating these portraits, it was about creating something timeless and timely at the same time. TAG Heuer’s watches have a timeless quality to them and that’s exactly what we wanted to do with the campaign.” 

Image courtesy of theadvocate.com

Olivier Rousteing bounces back

We all love how Olivier Rousteing has transformed the iconic French luxury House of Balmain from a dated luxury brand that focused mostly on classic silhouettes to the sexy, in-your-face hip brand that every young consumer wish they had in their closet.

Recently, Balmain Creative Director Olivier Rousteing revealed on Instagram that he suffered severe burn wounds from an explosion in a fireplace in his Paris apartment.

“A YEAR AGO, I finally feel ready to share this. I’ve been hiding this for too long and it’s time for you to know. Exactly a year ago, the fireplace inside my house exploded. I woke up the next morning in Paris’ Hôpital Saint Louis. The talented staff at that famous hospital, which was dealing with an incredible number of COVID cases at that same time, took amazing care of me. I cannot thank them enough. I did everything to hide this story from as many people as possible and trying to keep the secret with my teams and friends for too long,” wrote Rousteing.

Now, you may wonder that with such severe burns how did Rousteing conceal his burns from co-workers and close friends? Rousteing detailed that he his injuries by wearing COVID-19 masks and turtlenecks.

“To be honest I am not really sure why I was so ashamed, maybe this obsession with perfection that fashion is known for and my own insecurities… As I recovered, I just worked days and night to forget and creating all my collections, trying to keep the world dreaming with my collections and at the same time hiding the scars with face masks, turtlenecks, long sleeves and even multiple rings on all my fingers through many interviews or foto-shoots. And I truly realized that the power of social media is to reveal only what you want to show! Kind of allowing us to create our own special narrative that avoids what we do not wish to see or show: this is our new world. Now, a year later—healed, happy and healthy. I realize how truly blessed I am, and I thank GOD every day of my life,” he continued.

Interestingly, Rousteing’s burn injuries inspired his latest collection, which was his 10th collection for Balmain. “My last show was about the celebration of healing over pain, and I thank all the modelsm the productions my team, the models my Balmain family, my friends that came and supported not only my 10 years of Balmain but my rebirth. Today, I feel so free, so good and so lucky. I’m beginning a new chapter with a smile on my face and a heart full of gratitude,” explained Rousteing.

Image courtesy of wwd.com

Nordstorm NY teams up with Dr. Martens

Now that the economy seems to be opening up a bit, department stores are trying a variety of things to get shoppers in the stores. Nordstrom NY is now home to an immersive pop-up partnership with footwear brand Dr. Martens inviting consumers into a shoppable music venue inspired atmosphere. 

This indoor experience is a part of Nordstrom’s revolving Center Stage platform. The pop-up shop will run until November 7 with styles for men, women, and children mimics a music venue atmosphere, complete with trusses, stage lighting, graffitied furniture and even a live musical performance to kick off the shop, as reported in fashionnetwork.com. There will also be a live performance from New York City-based band on October 15 at 7pm.“We deeply value and learn from the best-in-class customer connectivity and market leading services that Nordstrom is known for across the industry. Dr. Martens is proud to launch our Nordstrom Center Stage collaboration, celebrating our strengthened brand presence and creating a special Dr. Martens experience to further our consumer connection in Nordstrom NYC.” 

Dr. Martens and Nordstrom have a long history as partners in the U.S. and Canadian markets and this year our brands have come together to build an even stronger partnership as the momentum in 2021 continues to grow,” said Lisa Kim, vice president, Dr. Martens wholesale. The collaborative collection will be available not only at the pop-up store in NYC and online but in seven other Nordstrom stores.

—William S. Gooch

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