The Resurgence of Minimalism in Fashion

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All trends come and go, and some are more cyclical than others. The1950s ushered in poodle skirts, the 1980s reintroduced big shoulder pads, and capri pants had another big moment in the early 2000s. Some trends become wardrobe staples (remember, denim was a trend once), and some are just here for a momentdoes anyone miss twin set cardigan sweaters?

With the COVID-19 pandemic continuing, an economic downturn, and consumers dramatically cutting back on spending, minimalism is expected to make a comeback. In the context of fashion, minimalism focuses on the form and fabric of the clothing, stripping garments down to their most necessary elements. A minimalist aesthetic features clean lines and silhouettes and is very approachable. Merchandise can include anything from a classic midi skirt to a traditional loafer.

The fashion runways from this past February were filled with plenty of prints, patterns, and colors, but minimalism is still expected to have its moment. During periods of economic decline, designers tend to be conservative with what they create as they are driven to produce pieces that will sell easily and keep their businesses afloat.

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Less risks are taken, more neutral colors, and monochromatic schemes are used, and design silhouettes are less experimental. In 2007, with the US economy stalling, the runways of New York became more conventional and provided a sea of neutrals. Everywhere you turned, there was a variation on the little black dress.

But that was 2007, the current trend of minimalism began well before the COVID-19 pandemic. At Milan and Paris Fashion Week, street style stars opted for understated shapes and muted colors, choosing a classic expression of fashion rather than creating statement looks. Since 2019, global economies appeared to be heading toward recession, so rather than splurge on pieces that would only be worn once or for a special occasion, fashionistas are taking a more timeless approach to fashion and purchasing things that will outlast trends.

Minimalist designers are also becoming the talk of the town. Brooklyn-based designer Peter Do, who is known for his use of neutral colors and clean profiles, has found himself among top retail stockists at Bergdorf Goodman, Net-a-Porter, and Moda Operandi. Square-toed shoes, silhouetted sweaters, and jumpsuits are poised to shine. With many people still taking the stay-at-home approach to life and work, sweatpants, tank tops, loose-fitting hoodies, and understated athleisure pieces are becoming go-to fashion items.

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The era of camping it up has been put aside, but minimalism is taking a different turn than before. Lauren Milligan, senior fashion features editor of e-commerce site, saw this coming in a world pre-quarantine. In a 2019 blog post on the website, Milligan said that, “We are firmly in the grip of a renewed fervor for the clean, crisp comfort of minimalism — but not as we know it.”

Minimalistic pieces have become more elevated. This isn’t your grandmother’s slim fit turtleneck and matchstick pant. During Phoebe Philo’s tenure as creative director of Celine, she furthered the concept of luxury minimalism with her black trousers and roll-neck shirts. Philo became the voice that would define minimalism for an entire generation of fashion lovers.

In 2010, Philo created a collection for Celine that would define the minimalist aesthetic for the entire decade. The collection was characterized by her super-clean approach to neutrals, the advent of wooden platform shoes, and she did what some thought impossible: made the bodysuit fashionable. You have Phoebe Philo to thank for an entire generation of girls who made a bodysuit and jeans their club uniform.

One of Philo’s most notable collections was her spring 2014 collection, which put the spotlight on asymmetrical plissé skirts, proving that minimalism is about more than just approachable color and fit, it’s about fabrication too. This skirt could be characterized as “the skirt that launched 1000 imitations”, because it would quickly trickle down to the fast-fashion brands like Zara. It was the must-have piece for every fashion girl with an office job in New York City.

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It is important to understand that minimalistic fashion goes beyond being a trend; it is an entire aesthetic that can be adopted at any time. Whether it’s an important meeting at the office or dressing for a homegoing, consumers regularly take the minimalist approach to their attire. “I never think of minimalism as a trend,” British Vogue deputy editor Sarah Harris was quoted saying to MatchesFashion. “If anything, it’s anti-trend, because it’s an approach to dressing that will forever be in style. Personally, I’ve long favored a more minimal approach to dressing. Partly because I’m so surrounded by fashion at work that I like to have a blank canvas when it comes to what I wear, but also largely due to the way I shop and view clothes; when I buy something, I want it to last longer than a season, whereas prints are so specific to a single season.”

Many industry professionals debunk the idea that minimalism is trending at all. Janna Jatyri, founder of trend forecasting agency Trendstop, contends that, “Minimalism isn’t trending any more at the moment than it was previously. There are a lot of what we call ‘fake trends’ touted as real trends, but the problem with following them is that consumers won’t buy them.”

Jatyri continues explaining that, “Comfort and ease will be important factors to consumers going forward.” In regard to logomania, which was a trend that re-emerged along with the era of maximalism in the past decade, Jatyri explains, “Following events like the climate change and Black Lives Matter protests, consumers will care more about the values and meaning brands provide. Logos without meaning will not be interesting to them.”

While Jatyri doesn’t think aesthetics will be getting any more minimalist than they have in the past, she does see designers scaling down their collections. “Designers and brands will need incredibly strong validation of future consumer wants and needs to create products consumers will continue to buy,” she stated. “[Trends will be defined by] less but better fashion—items that are better for the planet and more profitable because they are hyper curated to offer exactly what consumers will want.”

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Fashion forecasting agency Ftrend also sees consumer tastes moving in a different direction entirely. “Minimalism will not be back into market for now and next season, instead there will be a huge demand for home based, hand-made intricate design direction,” a spokesperson for Ftrend noted.

Despite the comments from trend forecasting agencies, some designers have already gone the minimalist route. Jacquemus recently released a very minimalist collection exclusive with Ssense that was all neutral-colored athleisure and loungewear with very clean silhouettes. 1017 Alyx 9SM also delivered their anti-racist action tee shirt, in black and white colorways, with a small “Anti-Racist Action” flag logo. Phoebe Philo is expected to launch her own sustainability focused line, and if its DNA is anything like that of her tenure at Celine, chic minimalism is to be expected.

While there’s argument as to whether or not minimalism is trending, the maximalist approach to fashion that characterized the last decade appears to be on pause . In a post-pandemic world, designers will be reassessing their approach to both business and design. With more people working from home, and making a statement that is political rather than sartorial, expect designers to scale back on the size of collections and how much they are willing to push the envelope with their creations. It’s a different horizon for fashion, one that might involve more head-to-toe neutrals, simple silhouettes, and monochrome color schemes.

Kristopher Fraser

Fashion News Alert: Paris Fashion Week Is On, Kanye West Partners with The Gap, Lisa Rinna and the ‘Karens,’ and Macy’s Cuts Jobs

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It was announced on Wednesday that Paris Fashion Week’s spring 2021 season will go ahead as planned. This announcement by the Fédération de la Haute Couture et de la Mode makes Paris the first European fashion capital to hold its fashion week as planned since the COVID-19 pandemic.

As many fashion weeks around the world are turning to virtual presentations due to the COVID-19 pandemic, it is a surprise that Paris has decided to go along with their spring 2021 fashion week. That said; the French Haute Couture and Fashion Federation has planned Paris Fashion Week for September 26 through October 6 and “comply with the recommendations of the authorities” when it comes to the novel coronavirus.

This upcoming Paris Fashion Week will be a welcomed retreat for those fashionistas who have been starved of fashion for the last four months. However, it is doubtful that many fashionistas and industry professionals will be attending the Paris Fashion Week spring 2021 season. The European Union is looking put a ban and all US travelers because of the high COVID-19 infections in the US.

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‘Karens’ threaten Lisa Rinna

In these times of social injustice and police brutality protest in which people of color—African Americans in particular—are demanding justice and equity, if you are not familiar with the term ‘Karen,” perhaps, you should be. This pejorative term refers to a middle-aged white woman who has a sense of entitlement and uses her white privilege to get what she wants.

The term became more well known when African American birdwatcher/activist journalist Christian Cooper was reported to NYC police for allegedly harassing Amy Cooper, a Canadian-born white woman, for not having her dog on a lease in a lease-required part of Central Park. Though this incident happened over a month ago, ‘Karen’ incidents continue to make front-page news.

Recently, “Real Housewives of Beverly Hills” star Lisa Rinna called out ‘Karens’ who she alleges are calling for his dismissal from “QVC” for her political views on social media. Lisa Rinna sells her fashion line, The Lisa Rinna Collection, on “QVC.”

“I am sad to report It would now seem I can’t use my platform to inform or question or say how I feel politically because the Karen’s have bombarded QVC begging them to fire me and saying they will no longer buy my clothes. It is a shame that I must be muzzled in order to support my family but that is just what it is. Remember you know how I feel. Use your voice and Vote,” she wrote on her Instagram Story.

Rinna has been outspoken of several political issue on her social media platforms. In recent social posts, Rinna has backed the recent Supreme Court ruling prohibiting discrimination against LGBT workers in the workplace and has called for mothers to support police brutality and social injustice protests.

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Macy’s Layoffs

Macy’s Inc. announced today that there will be a layoff of 3,900 employees in corporate and management positions in the US. Macy’s expects to save about $365 million in fiscal 2020 and about $630 million every year as a result of the layoffs. In the first quarter of 2020, Macy’s has experienced nearly 1 billion dollars in operating losses.

“Expect more layoffs akin to Macy’s to be announced in the coming months,” said Matt Fox, founder of Ithaca Wealth Management in New York, as reported in “Retailers that were struggling before the pandemic hit will re-evaluate their operations and cut jobs out of necessity to stay afloat until the economy recovers.”

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Kanye’s Kingdom

Kanye West never strays too far away from the fashion fold. It was recently announced that West will be a part of the biggest fashion collaboration of 2021, if not the decade. West will be collaborated with Gap to produce a special Yeezy line. This upcoming collaboration with Gap will contain “elevated, modern basics” for women, men, and kids at an accessible price point.

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, global head of Gap Brand in a recent statement, as reported in

This Gap collaboration will prove to a big boon for Gap Inc. In recent years, Gap Inc. has struggled financially, recently laying off 10% of its corporate work staff.

—William S. Gooch

Club Quarantine, The Hottest Summer 2020 Party

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As the globe adjusts to a new reality, the summer music festival season is officially canceled. In its place, the world has been invited to the biggest party on the planet, virtually. The COVID-19 pandemic has given birth to a new type of party, born on social media. “A new temporary way to bond with fans until a return to normal,” says Billboard Magazine. Who knew the power of music and dance could bring people together in times of need? It brings hope as an expressive relief to change the world. With venues and bars shut down from coast to coast, Fashion Reverie helps you jam out to all the hottest live streams and virtual parties during the coronavirus crisis. Without a cover charge, dress code, or drink minimum, feel free to tune in to the ultimate social-distancing dance party.

“I’m excited to see what artists will do following this pandemic,” stated Khyran Shank, a Los Angeles-based artist. It’s safe to say this current pandemic is pushing for not only change in society, but pushing our creativity as well. Integration is nothing new to the fashion world, constantly blurring lines with industry crossovers and brand collaborations. As fashion presentations have started to take place on digital platforms, we recall past fashion shows that utilized influencers, social media, and celebrity guest appearances to their advantage for promoting their seasonal collections. One might ask, how can the fashion industry continue to push the status quo while paving the way for new beginnings during trying times?

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Increasing popularity by breaking the internet, social media platforms give brands access to millions of active users worldwide. Finding creative ways to engage their fan base, fashion brands are prioritizing engagement over sales as an extension of their brand personality and voice. In a branded opportunity for retailers, fashion houses are partnering with music streaming services as a way to remind listeners of in-store experiences. Companies, such as H&M, Forever 21, and Starbucks are shifting social media strategies, using musical platforms to offer more of a lifestyle approach to their marketing.

As one of the favorite music streaming platforms and social networks, Spotify is slowly becoming the music hub for fashion accounts. “People don’t just listen to Spotify, they live it,” says Spotify. As brands have become more receptive to the growing influence of social media, technology, and digital apps, the fashion industry has become hyper-connected with new audiences. Dominated by millennial consumers, Spotify speaks to a magnitude of the fashion-conscious target audience. In collaboration with brands such as H&M, Pull&Bear, and Victoria Secret, companies identify Spotify as a promotional tool for a content strategy to reach and engage with their community.

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Other platforms have gotten in on the action as well. Making stay-at-home a little more bearable, Mashable notes “Instagram has announced a series of features. Co-watching allows users to view Instagram posts together with their friends over video chat. Yes, a watch party for Instagram posts.” Whether you’re working from home, seeking daily motivation, or taking a mental break, many creatives such as designer Timo Weiland, Louis Vuitton menswear artistic director Virgil Abloh, entrepreneur Hannah Bronfman, and even Ellen DeGeneres are hosting weekly breakout sessions on Instagram Live. Stuck indoors, live-streaming digital parties promotes social distancing while eliminating the risk of spreading the COVID-19 virus and endangering anyone’s health. Described by Refinery 29 as “the creative genius responsible for the international experience that is Club Quarantine,” DJ D-Nice told The New York Times,“Musically we found a way to use tech to unite people, that’s a beautiful thing.”

Be sure to head to The Roots’ YouTube channel on Saturday, June 27 for The Roots Picnic 2020. In its 13th year, the concert is partnering with Michelle Obama to urge voters to use their voices at the ballots this year. Performers include The Roots, H.E.R., Roddy Ricch, Lil Baby, G Herbo and many others. The event will also feature appearances by the former first lady, Janelle Monae, Kerry Washington, Tom Hanks, and more. The Picnic will be streamed here

Also, tune in on July 4th, as PBS will livestream “A Capitol Fourth” at 8 p.m EST, hosted by John Stamos and Vanessa Williams, and featuring performances by Patti LaBelle, John Fogerty, Renée Fleming, The Temptations, Yolanda Adams, and more.

Fashion Reverie’s Curated List of Who’s Who to Follow on Spotify:


Marc Jacobs Mixtape Mondays

Alexander McQueen


Victoria’s Secret




D-Nice’s Homeschool Playlist on Spotify


Jean Touitou


Pyer Moss

Paris Fashion Week

—Courtney Wilkins

Fashion News Alert: Anna Wintour Apologizes, Samira Nasr’s New Gig, and Joan Smalls Raises her Voice

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The global protests are facilitating some interesting shifts. One of the most surprising shifts that these protests have caused is giving an impetus for an apology from Anna Wintour to her black staffers at Vogue.

Known to be an ice queen of sorts, no one in fashion industry ever expected Wintour to apology for anything. However, the global protests have softened Wintour’s heart, prompting a moment of reflection and regret.

“I want to start by acknowledging your feelings and expressing my empathy towards what so many of you are going through: sadness, hurt, and anger too,” Wintour wrote. “I want to say this especially to the Black members of our team—I can only imagine what these days have been like. But I also know that the hurt, and violence, and injustice we’re seeing and talking about have been around for a long time. Recognizing it and doing something about it is overdue,” explained Wintour in a Page Six article.

“We have made mistakes too, publishing images or stories that have been hurtful or intolerant. I take full responsibility for those mistakes,” Wintour continued. “It can’t be easy to be a Black employee at Vogue, and there are too few of you. I know that it is not enough to say we will do better, but we will—and please know that I value your voices and responses as we move forward. I am listening and would like to hear your feedback and your advice if you would like to share either.”

Wintour ended by stating that Condé Nast is working to support social justice organizations. At this time, no social organizations or civil rights organizations have been named.

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Finally, Harper’s Bazaar

Well, it’s about time!! Harper’s Bazaar has its first black editor-in-chief. We all know the continued global protests to stop police brutality and racial inequality has sparked some shakeups in the fashion industry—Anna Wintour apologizing for not being racially sensitive; the Virgil Abloh persistent clap backs, and French luxury brands contributing to the NAACP and other black organizations.

Whether Harper’s Bazaar’s appointment of a black woman, Samira Nasr, to the editor-in-chief position is the direct result of the protests is yet to be determined. However, Nasr has more than enough experience and is highly qualified. Nasr’s most recent position was Executive Editor of Vanity Fair. Prior to Vanity Fair, she was fashio, Nan director at Elle for five years. Additionally, she has a master’s in journalism from New York University.

“Fashion and BAZAAR are synonymous,” Nasr said in a statement, as reported in “It is a tremendous privilege to be entrusted with moving this legacy brand into a new era—one that is colorful, inclusive and celebrates the beauty of fashion on every platform—while carrying on the tradition of innovative art direction and great style that the BAZAAR audience loves so much. The most beautiful part of working in magazines is the teamwork and creating a community. I can’t wait to get started.”

Nasr will begin her new role as Harper’s Bazaar’s editor-in-chief on July 6.

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Joan speaks out

In an industry where fashion models are expected to be seen and not heard, due to global racial injustice and police brutality protests, many fashion models are joining with protesters and raising their collective voices. Supermodel Joan Smalls adds her name to the list.

Smalls recorded a five-minute video and released the following statement on Instagram. “The recent and long-standing acts against the black community have been saddening, frustrating and unacceptable. I feel these same emotions when I think about how my industry, the fashion world, is responding. It is time for this industry to do more than post a black square and say they’ll “Do Better!” It’s time for us to see the change starting from the ground up. Give us a seat at the table, include us, give us a chance, because we are worthy, talented and unique. There have been so many times where I’ve had to face issues against my race within this industry because I was their token black girl. The campaigns and editorials I had to share while my counterparts got to achieve that on their own. Or that my hair was an issue or that I made a show or campaign too ethnic, the list goes on and on. This industry that I love has profited from us but has never considered us equal. This. Stops. Now. It’s time for the fashion industry to stand up and show their solidarity. Time for you all to give back to these communities and cultures which you draw so much inspiration from. I do want to thank those that did see me for me and gave me a chance. Those that helped me fight my way to where I am today. Thank you, thank you for doing what you knew to be right versus what others said should be done. You will help us be the leaders of change. In saying all of this, I also pledge to donate 50% of my salary for the remainder of 2020 to Black Lives Matter organizations. I know I can’t just talk about change; I [must] be a force for it. I encourage and will continue to encourage brands within this industry to do the same and give back. Let’s all be the change we want and need to see. These battles are long from over but together we’re stronger and together we can accomplish what is needed.”

Power to the People. Resist, resist, resist!!

—William S. Gooch

2020 Flirty, Fun Prom Dresses for Your Virtual Prom

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It’s a sad month for high school seniors who have spent years looking forward to their high school proms. Rather than sit around and mope about how they didn’t get the proper farewell to their high school years, high school seniors have gotten resourceful and started hosting virtual proms with their friends and classmates.

Though many young ladies are sequestered in their homes with virtual home-schooling, some young ladies are getting prom dresses for virtual prom parties. Most states have begun partial re-openings, but larger gatherings, such as prom, still aren’t permitted. For those of you with virtual proms planned, Fashion Reverie has curated some great prom dresses for you.

And something special is these uncertain times, on Saturday May 16, Teen Vogue will be hosting a virtual prom. Leading up to this historic event, Teen Vogue will be helping you prep for their virtual prom by featuring daily prom-centric content of DIY tips, styling tips, makeup tutorials, and dance prep. Teen Vogue’s special guest on May 16 include Becky G, Stormy Reid, Ava Max, Lily Collins, Madeleine Petsch, Chloe x Hallie, JoJo, and more. The evening will also include DJ sets, interactive choreography, and custom thematic backdrops.

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Jovani Beaded Metallic Spaghetti-Strap Mermaid Dress $559

This dress is fun, flirty, and flattering for a night at the Zoom prom. This shiny and new spaghetti strap gown gives the mermaid silhouette a fine metallic finish. It has that one-night-only feel worthy of prom.

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Betsy & Adam Plus Size Sequined-Lace Ruched Gown $169

For the curvy girls, have your virtual prom in baby blue. This ruched gown well accentuates a curvier figure.

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Sherri Hill A-Line Tulle Dress $698

Give them tulle, tulle, and more tulle! For those looking for a high-low feel (literally), this dress has you covered, except for your legs. The sweeping train also makes for a dramatic effect.

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Eliza J Sleeveless Cascading Ruffle Gown $112.80

This sleeveless cascading gown is a beautiful blush color for those girls who love their fabric details. Be the blushing virtual prom girl in blush pink.

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ML Monique Lhuillier One-Shoulder Metallic Dress $297

Monique Lhuillier had dressed lots of celebrities on the red carpet, now let Monique Lhuillier dress you for prom. The ML Monique Lhuillier diffusion line offers affordable dresses for those who want celebrity style on a budget. Let prom be your chance to feel what it’s like to dress like an Oscar nominee.

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Bronx and Banco Aubrey Polka-Dot Halter Neck Party Dress $152

The party doesn’t start until you go live in this polka-dot party dress. While short dresses can be considered risky for prom, with virtual proms what better time to keep your prom dress short and flirty. Keep it pretty in polka dots.

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Mac Duggal Velvet Trim Strapless Ball Gown $334.80

Be the bell of the ball in this ball gown. Just because prom is virtual doesn’t mean you shouldn’t have your fairytale moment. It’s like playing a fairytale princess in the comfort of your own home.

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Norma Kamali Leopard Print Strapless Ruched Midi Dress $294

It’s a jungle out there. Let your fashion sense roar in this leopard print dress from Norma Kamali. The ruched, body-conscious silhouette can also flatter all body types.

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Terani Couture Crystal Bodice Short Sleeve Jersey Gown $292.80

If you weren’t planning on going heavy on the jewelry accessories, you can always bejewel your bodice. This dress is for the girl who likes the glitz and glam. If you want to make a statement, cover yourself in crystal.

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Aidan Mattox Off-The-Shoulder Sweetheart Neck Puff Sleeve Front Slip Scallop Hem Column Gown $440

It is all about the details with this prom dress. Off-the-shoulder bodice, puff sleeves, a scalloped hemline; it’s element upon element to be a dress worth talking about. The jacquard texture also just adds to statement-making status of this dress.

—Kristopher Fraser

Fashion Reverie’s Mother’s 2020 Day Gift Guide at Every Price Point

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Mother’s Day 2020 is going to be a, hmm, interesting one. Quarantine because of COVID-19 is still in place. As much as someone wants to give their Mom a big hug on this day, doing so could put your parents at great risk. Mother’s Day will have to be remote this year. But, don’t let social distancing ruin the day for you. Fashion Reverie has curated a list of fun gifts all of which can be ordered via mail. We’ve included links are included.

Make sure to check delivery dates. The US Postal Service has been hit hard by the pandemic and is being notoriously slow; but better late than never. 

We also understand that the pandemic has created some real economic hardships. The fashion industry has been hit particularly hard. Even if you can’t afford to go all out this year, you’ll find something on this list that is fun and won’t hit the wallet too hard. Always remember what your mother taught you. It truly is the thought that counts!

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Luxury Gifts

Nobis Jackets

Want to make sure when we can all go outside again your Mom looks good? Why not warm her heart by purchasing her a wonderfully chic and practical outerwear from Nobis? She’ll be looking fabulous in these jackets with their versatility and sturdy construction for years to come. 

Ranger Ladies Shirt Jacket marries great protection with breathability in this comfortable jacket that believe or not, is machine washable. It’s perfect for spring hikes. 

The Poppy Trench is a sleek, traditional trench coat with a classic silhouette that’s always in vogue. 

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The movies, libraries, community centers are all closed. Is your Mom going stir crazy sitting around the house? Masterclass is an extraordinary online learning community with instructions from titans in the industry. Learn filmmaking from Martin Scorsese or how to dress in drag from Rupaul or how to cook from Gordon Ramsey! There are dozens of classes. Some gift packages have a 2 for 1 deal, so you might be able to get a class for yourself, as well. 

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Conges Fine Jewelry

Do you want to get your mother something completely unique and will connect her to the earth? Conges is a jewelry company that believes in the power of nature. Their natural stones and crystals are mined directly from the planet and each stone has a unique background, color and story. Everything is ethically sourced. Your gift from Conges will literally be one of a kind. Use the use code STAYHOME25 for 25% off sitewide.

Mid-Price Range Options

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Ballerina Herbal Slippers

One of the annoyances of getting older is your circulation isn’t what it used to be. We’ve all noticed as our parents age they will crank up the heat even on warm spring days.  These luxurious slippers are perfect for relaxing and can be popped into the microwave (no longer than 30 seconds) on toasty days to warm up cold toes. The flax seed will both retain heat and mold to feet for the ultimate in comfort. Additionally, the lavender will release a relaxing scent. 

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Celestial Silk Pillowcase

Does your mother ever accuse you of wasting money on a gift for her? She won’t be able to make that accusation when you give her a Celestial Silk Pillowcase. The dense silk means no wrinkles on her face from sleeping on her side. It also keeps hair from getting tangled and won’t absorb facial creams. Some fabric draws moisture from the skin while sleeping. It is both luxurious and just plain practical!

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Pearl Story

Pearl jewelry is such a Mother’s Day staple, but once again, the big challenges we are facing this year in light of the COVID-19 epidemic means saving a few dollars whenever we can. Pearl Story features some beautiful pearl jewelry ranging from classic to edgy at extremely reasonable prices.  Thirty percent taken off bestsellers and Mother’s Day sets at checkout.

Budget Gifts

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Savvy Infusion Water Bottle

Is your mother trying to stay healthy and active? She will appreciate this practical and inexpensive gift of an infusion water bottle.  This is an amazing water bottle with a reserve that can be filled with fruits, herbs whatever you want to flavor your water. It’s a perfect way to stay hydrated. 

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Finders Key Purse 

One of the awful side effects of COVID-19 is that so many people have lost their jobs. Finding work is a struggle for anyone who can’t work from home. As a result, many people are unwilling to spend any money on gifts right now. But you want to show your mother you care! Finders Key Purse (say it out loud) are an ingenious practical invention that retails for less than $10!  Attach your keys to the ring that hooks onto the inside of your purse, a decorative ordinary looking brooch sits outside. Your mother will never have to dig her purse for her keys ever again. Dozens of styles are available, so you can easily find something that speaks to your family on a personal level. 

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Masque Bar

What mother doesn’t love a day at a spa? Yes, sadly due to world events all the spas are closed and won’t be opening anytime soon. Why not offer Mom an economical way to bring the spa to her home? Masque Bar has a mask to suit any skin’s need and at three pack for $9.99 you can get several packs to hold Mom over until the salon opens again!!

-Cameron Grey Rose

Fashion News Alert: Gigi Hadid’s Bundle of Joy, J. Crew Prepares for Bankruptcy, and Andre Leon Talley’s Tell-All Book Release Date Moved Up

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Well, the rumors are true, Supermodel Gigi Hadid is expecting a child with boyfriend Zayn Malik. She confirmed the news today on a recorded interview on “The Tonight Show.” TMZ had revealed on April 28 that Hadid was 20 weeks pregnant.

“Thank you so much!” she said, as reported on “Obviously, you know, we wish we could’ve announced it on our own terms, but we’re very excited and happy and grateful for everyone’s well wishes and support so …”

“I’m trying [to be present for every part of it],” she continued. “Especially during this time, it’s a nice silver lining to be able to be home and together and really experience it.”

In February of this year, Gigi Hadid spoke about starting a family and her career in fashion with i-D magazine. “I think that as I get older … well one day I’ll start a family and I don’t know if I will always be modeling. I love the creative side of fashion, it’s so fulfilling. The people I work with make me so happy, I’m so lucky to be around them. But who knows? Maybe I’ll take up full time cooking!”

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 The Chiffon Trenches gets an early release date

The release date for Andre Leon Talley’s memoir The Chiffon Trenches has moved from September 2020 to May 19, 2020. After the Daily Mail published some hot passages from the memoir, Random House, the publisher of The Chiffon Trenches, decided to move the release to May 19, due to popular demand.

On Wednesday Talley wrote on Instagram, “I went into the deepest core of my being; my memory is intact. It is a deeply personal story of my life well lived within the world of fashion in all of its most glamorous and cutthroat moments.”

Early reviews of the The Chiffon Trenches detail that Andre Leon Talley spills a lot of insider information about the goings on at Conde Nast and racism within the fashion industry. Talley also contends that his relationship with Anna Wintour soured over time due to his weight challenges, his age, and Wintour feeling that Talley was out of touch with what was cool and on-trend. Wintour told The New York Times the she “wishes Andre only the best.”

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Problems for J. Crew

CNBC has reported that the privately held J. Crew may file for bankruptcy as early as this weekend. J. Crew needs to secure $400 million in financing to fund operations in bankruptcy. J. Crew is one of many high-profile retail chains that is on the verge of bankruptcy due to the COVID-19 pandemic.

According to the Wall Street Journal, as of February 2020, J. Crew had over 1.7 billion dollars in debt. J. Crew has been struggling under a heavy debt load for some time.

In 2020 J. Crew attempted to lessen its debt by leveraging a 2020 IPO of its popular Madewell brand. However, in March the IPO did not go through.

Crew currently has 182 stores, 140 Madewell stores, and 170 J. Crew Factory stores as of the beginning of March.

William S. Gooch

Justin Alexander Signature Bridal Spring 2021

Is this the time to plan wedding nuptials? With the COVID-19 pandemic wrecking financial, health, and emotional havoc on the US economy and healthcare systems, one wonders if this time is appropriate for planning a wedding. Though this could and should be an individual choice, the viability of wedding nuptials seems to be unclear at this junction.

Still, consider that most weddings are planned well over a year in advance. So, if that is true, perhaps, the COVID-19 pandemic will have been resolved by April/May 2021 or at the very least calmed down enough so that friends and loved ones can safely attend a wedding.

With that theory in mind, it should be no surprise that the bridal industry has moved ahead with promoting bridal collections for the spring 2021 season. And though New York International Bridal Week spring 2021 season was cancelled due to COVID-19 concerns, many bridal designers forged ahead with digital presentations.

Justin Alexander was one such bridal designer. For his spring 2021 bridal collection, Justin Alexander was inspired by the sleek and sultry vibe of 1930’s jazz. And Justin Alexander expanded this inspiration by naming the bridal gowns in this spring 2010 collection after famous jazz artists, namely Dinah Washington, Duke Ellington, Peggy Lee, Count Basie, Billie Holiday, Dexter Coleman, Nina Simone, Ella Fitzgerald, Charlie Parker, Etta James, and many others.

Like the sounds of the jazz era, this season’s styles are full of depth and range- featuring mixed textures, unique and ornate beading, and soft colors. The silhouettes are dramaticshowcasing sparkle details, large bows, plunging necklines, and low backs. Clean gowns and pantsuits rise up to another level with modern accessories, detachable elements, and floral details. This collection is a medley of elevated, edgy, chic, and fashion-forward designs.

Images courtesy of Atelier PR

Additionally, what Justin Alexander does so expertly in this collection is combining classic bridal silhouettes with a modern sensibility. And like the sassiness and exuberance of 1930s jazz, this spring 2021 bridal collection expresses a modern brides’ penchant for individuality, effervescence, and modern charm. This collection also has something that will appeal to brides from difference age demographics. From those younger brides that may want to reveal more skin and show off those svelte physiques to those more seasoned bridal consumers who are looking for something classic and sophisticated, this spring 2021 bridal collection does not disappoint. Bravo Justin!!

William S. Gooch

Use This Pandemic Downtime to Detox Your Hair

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We have always known that excessive heat and daily styling is bad for hair. So, while stuck inside due to the COVID-19 pandemic, take this time to detox from everyday essential styling in favor for going au natural.

According to Nicki Bianco, Creative Director at Saints & Sinners, “This has been a much- needed rest and detox for most people’s overworked strands. The lack of hair coloring, chemical services, heat styling, and environmental damage will surely have restorative effects. Chemical services and hot tools can strip the hair of protein and moisture, making the hair dry, brittle and fragile.”

Sal Misseri, owner of Reverie Salon adds that, “one thing people may not even realize is that environmental factors play a big part in the health of your hair and skin. There are so many toxins and pollutants in the air especially in a big city, and all of that can build up on the hair.”

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If you haven’t already, take a break from the heat

“Staying away from heat styling gives your hair cuticles a chance to calm down and heal without being blasted daily by heat and styling tools,” shares Andrea Jaclyn, stylist at BOMANE Salon in Los Angeles. Noting that for people with wavy hair, thanks to putting down the blow dryer/hair straightener/ curling iron, you’ll “notice them becoming more uniform and shinier.”

Misseri also mentions that pre-coronavirus quarantine, most people were rushing in the mornings and would, “… turn the heat up on their hot tools and over style the top layer, and front of the hair. Keeping heat styling to twice a week can show vast improvements to the cuticle of the hair. If you choose to heat style, use a heat protectant, like Davines’ MELU Hair Shield.”

But more and more people have swapped not just their beauty routine, but their routines in general. Which made us wonder if there were any negatives to this new normal?

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Wash your hair a little less often

“My downfall has been washing every day, since I’ve had time for at home workouts,” shares Jaclyn. “You must at least rinse the scalp after excessive sweating as the hormones released can cause thinning. A few days in I realized I had not even let it dry completely before it was wet again. The hair is weak when wet. You want to make sure you’re not constantly keeping it in a hair mask or wet all the time. It can cause breakage or a weakened cuticle.” Jaclyn recommends keeping your scalp and hair clean with Davines SOLU shampoo, stating that “it cleans beautifully and leaves hair silky unlike any other “detox, clarifying” shampoo, plus it is color safe.”

But it’s not just people sweating out the cabin fever, Misseri adds that a lot of the population is on a regular basis “over washing” their hair causing the scalp to dry out. “[which] in turn causing overactive oil production in order to create balance. Many people then see “greasy” hair and begin a vicious over washing cycle.” Suggesting that if you’re not already doing it, this is the perfect opportunity to give your hair a break, washing every other day or even every two days.

“… In fact, the less frequently you wash your hair the better, our natural oils from our scalp are full of benefits for our strands,” shares Bianco.   “Products like Saints & Sinners Velvet Divine Moisture Shampoo actually contain anti-friction ingredients so when you do shampoo, there is no fraying of the hair fiber and strands are protected.”

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Detox, don’t neglect

“I could see the stress of this situation leaving a lot of people in a “what is the point” kind of mood.” Misseri shares. Which could cause people to not wash their hair enough or leave it unbrushed in a ponytail or top knot. But Misseri warns that “build-up of oil/sebum can cause clogged pores and result in lack of hair growth.”

Also, it’s so important to brush your hair. “Brushing the scalp and hair is a really great way to stimulate hair growth and distribute those necessary oils.” Misseri warns that leaving your hair in a hat or ponytail can also cause damage, “it’s important to have a ponytail holder that isn’t too tight or rough and constantly in the same spot which would cause breakage. Wearing a hat too often will not allow the scalp to breathe.”

And you might want to swap your pillowcase too!  “People are also likely staying in bed longer, and rough cotton pillowcases can dry out the hair and skin and cause hair to tangle and lock.” Misseri suggests a silk pillowcase to keep your tresses in tip top shape.

Image courtesy of K3 Media Collective

Want to speed up the detoxing process? Try a hair mask

To make the most of your beauty revive, Bianco recommends brushing through your hair with a soft bristle brush to “… pull down the oils from your scalp onto the rest of your hair strands.” Also stating how helpful a hair mask can be recommending Saints & Sinners Velvet Divine Hair Masque to help restore hair, which you can even leave on as you sleep.

Misseri uses Davines’ Nourishing Vegetarian Miracle Mask or The Quick Fix Circle.

Recommending that you use a wide tooth comb with the mask on to distribute the mask evenly while detangling. But if you want something you can make at home, Misseri recommends a mixture of egg, avocado, and coconut/olive oil to restore moisture.

Walking out of the quarantine with healthier hair is as easy as washing it less, staying away from unnecessary heat, brushing it out, and avoiding extra breakage. Once you see the results, you might want to give your normal hair routine a “detox” a few times a year!

—Janine Silver

Wednesday Sample Sales: Week of March 2, 2029

Fashion Reverie seeks to keep its loyal readers informed of great samples sales. Just remember, product disappears quickly, so it is important to get there early.

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BRAND: Parker Sample Sale

WHEN: 3/04–3/08; Wed. (10am–8pm), Thurs.–Sat. (10am–7pm), Sunday (10am–5pm)

WHY: Shop discounts on women’s ready-to-wear apparel and samples at up to 80% off retail

WHERE: 150 Greene Street

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BRAND: Hollie Watman Sample Sale

WHEN: 3/04–3/31; Mon.–Sat. (10am–7pm), Sunday (noon–5pm)

WHY: Swim and activewear collection for spring/summer 2020 samples up to 80% The collection found globally at luxury resorts and island boutiques focuses on fit and material. One-piece swimsuits easily doubles as a bodysuit to wear with jeans. The collection of active wear joggers and bombers are playful and chic.

WHERE: 126 West 25th Street

Image courtesy of Desigual

BRAND: Desigual Sample Sale

WHEN: 3/10–3/12; Tues.–Thurs. (11am–7pm)

WHY: Women’s, men’s, and kids’ apparel and accessories at a discount

WHERE: 261 West 36th Street, 2nd floor

Image courtesy of Kal Rieman


BRAND: Kal Rieman Original Sample and Stock Sale

WHEN: 3/10–3/11; Tues.–Wed. (11am–7pm)

WHY: Shop Winter Clearance and Resort women’s apparel at up to 70% off

WHERE: 265 West 37th Street, 9th Floor


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