Serge Jevaguine Bridal Spring 2020

Serge Jevaguine has always been inspired by early couturiers and their design aesthetic. As a youth in his native Russia, Jevaguine continued his fascination with great art and famous couturiers of past like Christian Dior, Jeanne Lanvin, Cristobal Balenciaga, Madeleine Vionnet, and others by studying at the Academy of Arts of Moscow.

Not until he moved to Toronto, Canada did Jevaguine get the opportunity to create bridal wear. With his spring 2020 bridal collection, Jevaguine debuts this collection in New York City.

For the spring 2020 bridal collection, Serge Jevaguine was mesmerized by the simple and chic style of French actresses Brigitte Bardot, Michele Mercier, and Juliette Binoche. The collection seeks to capture the elegance of French Glamour featuring shimmering sequin gowns, luxe brocades paired with cascading, tulle overskirts and silk crepes with clean, style lines.

Each design is handcrafted from the best European fabrics and gives close attention to details like bejeweled belts, sheer hemlines and thigh high slits. Every gown is designed to emphasize the soft and feminine nature of each bride.

In this collection, Jevaguine emphasized the old adage, “less is more.”  The less is classic, yet not fussy, bridal silhouettes that have stood the test of time, combined with high quality fabrics. The more comes from the distinction that many of the bridal gowns in this collection are accompanied by attachments that can either accentuate the gown or be taken off.

Photos courtesy of Serge Jevaguine

Case in point, the brand’s Sophia SK bridal gown with the detachable train. Additionally, several of the gowns in the spring 2020 collection come in alternative colors and are appropriate for red garments or special events.What sets this bridal collection apart from other collections of its ilk is the luxury fabric choices and the appeal of the collection for an ever-evolving bridal consumer. Bravo on your New York debut!!

William S. Gooch

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