Adrienne Landau has tapped into something that is currently missing from New York Fashion Week (NYFW). She has brought the fun back!!
With the exception of a few shows this season—The Blonds, Maison the Faux, Georgine, Nicholas K, Bibhu Mohapatra, Philipp Plein, and a few others—the fall 2017 was a lackluster dissertation on business as usual. For those industry professionals that have been attending fashion week for a decade or more, we remember the anticipation and excitement of many designers/brands that no longer show during New York Fashion Week. With their absence, so did a lot of the beauty, fantasy and enthusiasm exit fashion week.
In this 40th anniversary of the brand, Adrienne Landau reached to the queen of NYC club life, Suzanne Bartsch, to celebrate this landmark and create LANDAULAND, an ideal world that celebrated diversity and freedom. In this safe space, Landau sprinkled drag artists, gender-fluid characters, and nightlife personalities peppered around the presentation space in a variety of vignettes in Landau furs.
“At this point in time, we all need to rise up and continue embracing equality and inclusion, despite all social constructs. I don’t design for a particular woman, I design for everyone,” declared Landau. “For [fall 2017] presentation, we decided to pay tribute to different types of people from all over who sometimes are referred to ‘strange’ or ‘different’, but who in our eyes are beautiful for many reasons beyond physical superficiality. We also want to make mention that our children should know that taboos are among the weakest norms and that girls should grow up to be sexually free as men are taught to be.”
The different vignettes included graffiti artists, mom and children, club kids, working girls, wedding, warriors, and sunbathers. And the famed NYC nightlife maven Amanda Lepore, and respectively, ”Rupaul’s Drag Race” season 7 winner and “Rupaul’s Drag Race” contestant Violet Chachki and Thorgy Thor headlined the presentation.
Landau exquisitely presented this fun-filled, colorful collection that was inspired by Chinese and Indian brocades and Modern-day Street wear. And carnival-like energy of the collection was exactly what needs to be injected into NYFW. Standout looks in the collection included Landau’s purple Mongolian coat, fuchsia brocade parka, and pale pink brocade moto jacket.
—William S. Gooch


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