Image courtesy of thefederalist.com
Macy’s cut commercial ties with Donald Trump months ago, is the same thing about to happen to Ivanka Trump? If social media has anything to do with it, Ivanka Trump might be feeling the sting as well.
In recent weeks, there has been a rallying cry on social media for major retailers like Nordstrom’s, Lord & Taylor and other major retailers to dump clothing and accessory brands that Ivanka Trump may be associated with, according to USA Today. And e-commerce shopping tool ShopRunner confirms a 40 percent drop in interest in the Ivanka Trump brand since the online boycott began in early October.
Still, the online social media protest does not seem to be hurting Ivanka’s brands when it comes to purchasing. The privately held company said earlier this month that it saw 37 percent growth in sales and revenue last year compared with 2014. “When it comes to Ivanka, I think people make the distinction between the political and the paternal,’’ says Robert Passikoff, president at Brand Keys, a brand loyalty consultancy company.
Image courtesy of fashionnetwork.com
Zendaya fashion
Zendaya continues her trajectory into the fashion industry by launching a new fashion line. Daya by Zendaya that will launch on Thursday, November 3 at select retailers is an affordable collection—price points range from $18 to $158—of classic pieces and wardrobe staples. Zendaya and her long-time stylist Law Roach are the creative minds behind Daya by Zendaya.
Reformation holiday 2016 image courtesy of fashionista.com
Transitioning back
Transgender supermodel Andreja Pejic is not looking back!! Since transitioning from a non-gender conforming male to a transgender female in 2014, supermodel Andreja Pejic has scored two campaigns; Make Up Forever in 2015 and mostly recently Reformation’s holiday campaign.
Fashion pundits believed that when Pejic transitioned to trans female his meteoric career will fizzle out. And to some extent, the momentum did die down from Pejic’s heydey of modeling for Jean-Paul Gaultier, Marc Jacobs, Richard Chai and many others, with an additional over 100 magazine covers to Pejic’s credit. Still, you gotta be who you are!! And Pejic’s career is beginning to get back on track.
The 20-image Reformation holiday campaign shows Pejic in a vintage-looking hotel, posing in the brand’s newest collection. The holiday collection features a selection of party dresses, with an emphasis on metallics, feathers, plunging necklines and sky-high hemlines. The holiday collection’s price points begin at about $128 and product is not available in Reformation stores and online.
Reformation is an environmentally friendly, Los Angeles-based fashion brand that prides itself in not increasing the global footprint with sound environmental practices. Reformation’s design aesthetic is a minimal approach to fashion to that appeals to millenials.
Image courtesy of fashionisto.com
Au revoir Beckham
All good things must come to an end. And it appears that H&M is ending its long-time collaboration with European Football superstar, David Beckham after the current fall collection.
Since 2011, Beckham is been the front man for a number of collections with the Swedish mega-brand. Beckham has collaborated with H&M on outerwear to knitwear, tailoring and the Bodywear offer, as well as being the face and body of major ad campaigns in the five years since. H&M has not ruled out collaborating with the 41-year old ex-football player in the future.
—William S. Gooch
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