Image courtesy of picworldzone.com
“Teenage Mutant Ninja Turtles” and “Transformers'” Megan Fox has a new gig. Fox has been named co-owner, brand stakeholder, collaborator, and global ambassador to Frederick’s of Hollywood. These prestigious titles were acquired for Fox due her being represented by Authentic Brands Group (ABG). ABG acquired Frederick’s of Hollywood in 2015.
“Frederick’s of Hollywood is an American original and an iconic lingerie brand, known for its avant-garde, innovative designs and notable influence on pop culture,” said Fox in a recent fashionunited.com article. “I look forward to partnering with the ABG team to reintroduce this legacy brand to an expanded global audience through new creative and a revitalized approach to sexy lingerie.”
Megan Fox will be the face of Frederick’s of Hollywood’s spring 2017 campaign. Fox will also collaborate with ABG on the development of Frederick’s of Hollywood product categories, retail distribution, and marketing, as well as acting as the designated global ambassador.
“Megan Fox is the embodiment of confidence and glamour,” said Nick Woodhouse, President and CMO, ABG, owner of the Frederick’s of Hollywood brand. “With a distinct point-of-view and industry savvy, combined with an enormous global following, Megan is the perfect partner with whom to relaunch the brand.”
Image courtesy of fashioningfeathers.com
An Italian revamp
Like New York Fashion Week: The Shows spring 2017 there will be lots of big name Italian brands missing from Milan Fashion Week’s roster of fashion shows. Held from September 21-26, Milan Fashion Week will miss such key designers as Iceberg, Costume National, Damir Doma, and I’m Isola Marras.
To add more oomph to Milan Fashion Week this season, the President of the Camera Nazionale della Moda Italiana (CNMI, the Italian fashion chamber) Carlo Capasa has added more fashion parties, store openings and other fashion events and exhibitions. “We are planning more than 30 events, not counting the unscheduled ones, creating a host of socializing opportunities within the city. All these events will be crucial for the fashion week,” details Carlo Capasa.
Other added attractions this season will be the return of Krizia, Daizy Shely and Maurizio Pecoraro, the ready-to-wear line of Capucci, as well the anticipated return of the Lucio Costa brand, with the presentation of the ‘So Lucio!’ book, dedicated to the talented designer who died in 2012.
Many emerging brands—Lucio Vanotti, Piccione.Piccione, Ricostru, and San Andres Milano—will be showing on September 26, the last day of Milan Fashion Week. “My ambition is to make the last day the most important time of the fashion week. These brands are full of potential, and they must prove they have something to say without being hampered by major names,” said Carlo Capasa.
Malan Breton spring 2017 image courtesy of theimpression.com
Malan Breton tackles the Brits
Last Sunday “Project Runway” alumnae and NYFW regular Malan Breton has his runway debut during London Fashion Week. Breton’s London debut entitled ” Psyche” showed at the Freemason’s Hall presented both men’s and women’s collections that was previously seen during NYFW: The Shows spring 2017 season.
Breton is one of the few “Project Runway” alums to have a constant presence at NYFW: The Shows and NYFW: Men’s. With his debut during London Fashion Week, Malan Breton is one of a handful of “Project Runway” designers that have showed internationally.
Ashley Graham H&M campaign image courtesy of fabfashionreport.com
H&M Says Goodbye to Curvy
Thin is still in at H&M’s New York stores. Recently, H&M brick and mortar stores in NYC have decided to shelve its plus-size garments to make room for other H&M product such has home décor, accessories, and beauty products.
“H&M’s product range has grown in the past few years, with e.g. an extended sports offering, a new beauty assortment and our interior concept H&M Home. This means not all stores have room for all our fashion concepts. The assortment in the stores is evolving as we continuously assess the product mix, which is decided by each store’s specific pre-requisites when it comes to e.g. its size and the customers’ requests. We refer customers to our online store hm.com, which includes all our fashion concepts, and a broader assortment,” as reported in the Revelist.
H&M’s largest store is in NYC and its campaign with plus-size supermodel Ashley Graham is still running.
—William S. Gooch
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