Image courtesy of popsugar.com
Instead of pining about another celebrity fashion line, maybe it should be questioned which celebrities don’t have their own fashion lines. That said; Katy Perry has jumped into the fashion fray by teaming with Global Brands Group for her own show line, Katy Perry Footwear.
It is no surprise that Katy Perry would delve into the world of fashion design in that Katy has long been associated with some high-end fashion brands including Kenzo, Moschino, and Jeremy Scott’s eponymous brand—serving as kind of inspiration. Katy also has a fragrance line Purr By Katy Perry, currently sold at Nordstrom.
“It’s been a creative goal of mine to be a real contributor in the affordable fashion space,” said Perry to WWD. “Launching a footwear collection felt like a natural first step for me. After years of investigating and researching partnerships to find the right fit for the debut of my line, I found that Global Brands most resonated with my artistic ideas. They understand my vision, my eye for detail, and have the international reach and resources to bring my canvas of ideas to life.”
Katy Perry Footwear includes a range of sandals, sneakers, stilettos, and pumps designed to reflect her own daring tastes in fashion and her love for bold colors. The shoes made their debut at FFANY earlier this month. Katy Perry Footwear will launch in fall 2017 in retail stores, department stores and online.
Style 360 is back
NYFW: The Shows spring 2017 is less than a month away. And on the heels of the impending fashion event, KIA Style 360 returns for its 12th season.
Celebrity brands slated to show this season are Serena Williams’ Signature Statement Collection presented by HSN, Vipe Activewear by Angela Simmons, and Kristin Cavallari’s jewelers collections for Emerald Duv jewelry and Chinese Laundry. KIA Style 360 shows will take place on September 12-15.
KIA Style 360 is the brainchild of A-list communication, a Los Angeles-based special events firm. “I’m humbled to be working with so many renewing designers and partners this season, some who have been with us for a few years now,” said David Manning, executive producer and owner of A-List Communications, in a statement. “Their success with the program is our blueprint in welcoming this year’s new partners and designers into the family and allowing us to continue our offering to the fashion community.”
Image courtesy of fashionnetwork.com
Lily-Rose Depp and Chanel N°5
While Johnny Depp and ex-wife Amber Heard settle their divorce proceedings, daughter Lily-Rose Depp continues her domination in fashion as the brand ambassador of Chanel’s N’°5 L’Eau. Lily-Rose was pegged as Chanel’s brand ambassador a few seasons ago.
“‘N°5 L’Eau’ is not an eau de cologne. It is by no means a watered-down version of the original fragrance since, for Chanel, each version is a genuine olfactory creation. ‘N°5 L’Eau’ is the contemporary N°5: a blend whose signature note is modernity and whose leitmotif is freshness.”
With this new Chanel campaign Lily-Rose follows in the footsteps or her mother Vanessa Paradis who also had a Chanel fragrance campaign in the 1990s. ‘N°5 L’Eau’ will be available in stores on September 2.
Macy’s closes stores
Macy’s announced it will close 100 stores in 2017. This string of store closings comes as a result of sliding sales, and online competition. The announced 100 store closings represent 15% of Macy’s 675 stores.
Macy’s hopes to improve decreased profits by hosting more in-store events, bringing more brand stores within Macy’s, and improving online search and ordering processes. Like many mega retail stores, Macy’s has experienced a precipitous drop in sales due to online shopping and other shopping alternatives.
“We decided to close a larger number of stores proactively so we can invest in a winning customer experience in our most productive and highest-potential locations,” said Macy’s President Jeff Gennette in a statement. Gennette is set to take the CEO post from Terry Lundgren in early 2017.
—William S. Gooch
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