Since the end of the pandemic, the world of high-end luxury fashion has seen a change in its approach. Designers turned to materials they already had since getting more became next to impossible due to shipping and packaging restrictions and limitations.
In 2021, the fashion world started to see a rise in upcycling among big-name brands like Viktor & Rolf, Maison Margiela, and Balenciaga. For the longest time, upcycling fashion from reusable materials never got the global appreciation it deserved. That is, until celebrities and influencers began taking to social media platforms to share in what many see as a huge trend pushing the luxury fashion industry in the right direction. What is indicative here is that there is a niche for pieces and materials being repurposed for entirely new pieces that are perfect for any luxury consumer.
Designer Jeff Anderson, based out of Los Angeles, has quickly turned heads with his brand HRTND, which is creating the blueprint for the future of custom-made upcycled high fashion with a whole new outlook on layering. The upcycled custom brand explores different variants of layered suiting by implementing unique fabrics and textures into the design and concept throughout the collection.
The oversized, relaxed, and layered fabrics emphasize the importance of diversity in fashion. Anderson focuses on allowing people to express themselves openly and freely through the looks conveyed in the collection.
This month, Fashion Reverie reflects the intersectionality between music and fashion. Each HRTND garment captures this central theme and is a flashback to vintage eras that are helping influence modern culture through the clothes of the past. HRTND is a brand built for those who are bold when it comes to what they wear and consumers who love making pieces uniquely their own. The pieces are designed and crafted to evolve with what the consumer sees on the streets and buys online. And they’re all made in a sustainably friendly way.
Follow HRTND and shop the collection on Instagram at @hrtnd and www.hrtnd.com (the official website is coming soon).
Ryan Salfino