Stepping into the flagship store of Miss Circle as the chaos of fashion week ramps up feels like taking a breath of soft, feminine, and beautiful air. With the store closed on September 10th for an invite-only event (one that I felt trepidation about joining), the glittering red carpet, slices of cake, and girls running around trying to get the best angle of everyone inside were a quick dose of anti-anxiety.
Then came the most beautiful part of the event: the clothes. Instead of the pressure of putting together a runway show, Miss Circle opted for a private shopping event to celebrate the brand’s 10-year anniversary. Everyone there was a muse of the brand. The audience largely consisted of influencers who had shopped there before, believing in the beauty of the dresses that Isabel Deng (the creative director and founder) has created for the last decade.
This allowed for something magical to happen as every girl drifted along the racks of the fall 2026 collection. Some grabbed the tweed jacket sets to try, others opted for the beautiful velvet bodysuits, and many drifted towards the detailed dresses complete with bows, feathers, and lace. The fall 2026 collection was quintessential Autumn, wrapped up with sensual details.

Images courtesy of Miss Circle
Velvet embossed with animal print quickly became the star of the show, with houndstooth prints as supporting characters that helped it shine. The collection itself didn’t focus on making a color trend. Instead, it danced along with the expected hues of fall, with espresso, gray, burgundy, and black being the primary color choices. And soon? The entire room was filled with the beautiful muses of Miss Circle, giggling and trying on the stunning items of the new collection, creating a pseudo-runway for each other as they walked out of the dressing room and down the stairs to greet their new friends and show off their favorite design.
Sydney Yeager

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