Image courtesy of gala.com
Aside from her appearance in the summer blockbusters “The Odyssey” and “Spider-Man: Brand New Day,” Zendaya has a new beauty gig. Zendaya is the new global brand ambassador of Prada Beauty: Prada Paradoxe.
“Zendaya perfectly embodies the spirit of Prada Paradoxe: a celebration of a femininity that defies definition, is constantly evolving and always authentic,” says Rosa Carriço, global president of Prada Beauty as detailed in a recent fashionnetwork.com article. “Her commitment to staying true to herself, whilst at the same time embodying the essence of our times, makes her the ideal partner for this new chapter. She brings with her a radical empathy and a multidimensional energy that perfectly reflect the ever-evolving Prada woman.”
Zendaya’s global brand ambassadorship coincides with Prada’s new fragrance Prada Paradoxe Sweet Chemistry Eau de Parfum, a new floral–fruity fragrance. For this new gig, Zendaya will appear in a new campaign directed by Oscar-winning filmmaker Barry Jenkins.
“I love the way Paradoxe celebrates complexity, conveying strength and vulnerability without trying to pigeonhole or define a person,” says Zendaya. “For me, the fragrances we choose reflect the way we experience the world. Joining the brand felt completely natural, especially as Paradoxe was already one of my [favorite] fragrances, which I wore long before I was approached.”
Image courtesy of dailyfrontrow.com
Josh and Tommy
New York Knicks Josh Hart has inked a deal with Tommy Hilfiger. This new partnership was celebrated at New York City’s Da Milio. The event was co-hosted by The Cut and New York Magazine.
Since 1985 Tommy Hilfiger has folded sports and celebrity athletes into the lifestyle brand. The brand’s partnership is more than a brand ambassadorship and more in the vein of a brand membership.
This has been a banner year for Josh Hart. In addition to being a part of the winning team against the San Antonio Spurs for the 2026 NBA finals, Hart signed with energy drink brand C4 Energy in March, then partnered with air-purifier brand Blueair for a Knicks playoff campaign built around his recovery routine and family life.
That said, Tommy Hilfiger has partnered with Kansas City Chiefs tight end Travis Kelce as its global brand ambassador and the lifestyle brand has dressed Virgil van Dijk, Alexander Isak, and the Liverpool FC squad for its summer 2026 campaign.
Image courtesy of people.com
Miley expands
Miley Cyrus has a new job. And the new job has very little to do with music.
Cyrus is now a guest editor at Wonderland magazine. She is on the cover of the latest issue of Wonderland and will put her vision and stamp of approval on the next several issues.
“For twenty years, Wonderland has represented the best of pop culture, so my first call was Miley,” said Alistair McKimm as detailed in dailyfrontrow.com. “Miley has incredible instincts and loves to use her platform. Wonderland felt like an extension of that—spotlighting friends and family, new and established artists, her world. She really understands what Wonderland represents and had a very clear vision for her issue.”
“Working alongside people I love and seeing an idea through from beginning to end. None of us did this because we had to. It was completely driven by desire and inspiration. I also loved getting to champion artists I admire. Being surrounded by kind people while creating beautiful imagery at the same time is the dream.”
In the current issue of Wonderland there is a great conversation between Cyrus and Darryl Hannah—now that is a blast from the past. There are also a lot of images of Miley photographed by Mario Sorrenti in super sexy looks styled by McKimm.
—William S. Gooch
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