Jason Alexander Group showed at New York Bridal Week (NYBW) at a Union Square studio on a perfect spring day. The presentation featured a variety of brands under the Jason Alexander (J.A) umbrella, including Poeza and Fable—providing a world for brides and flower girls on the big day!
The Poeza collection fully considers the modern bride, who wants to remain somewhat traditional. The collection fused classic necklines and lace trains with a touch of modernization with pockets on some of the A-line gowns. The collection also includes and expansion of sizes in a variety of styles. Jason Alexander brilliantly considers the design needs of the brides of the different sizes, leaving no compromise in design integrity despite the size differences.
Image courtesy of KinG O’BRIEN PHOTOGRAPHY
The bridal collection is beautifully complimented with their flower girl brand, Fable by Jason Alexander. The collection is sophisticated and charming. Celebrating the “magic of their flower girl with heirloom pieces.” This collection respects the delicacy of girlhood. Every piece is elegantly whimsical. The A-line dresses are cute with a poofy chiffon for a fun look perfect for any little girl. The garments are easy to walk down the aisle and dance during the reception.
The J.A world thinks of the modern woman and her delicate flower girls in a way that brings fun to the special day, while maintaining the elegance and tradition that every bride deserves on her very special day.
Farah Akbar
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