What is summer without a tote bag? One that becomes your signature; it transcends the season’s scenes. Maybe it accompanies you to the beach, out on the town, weekend excursions, the office, and more. Founder and designer of Alexander by Design, Carole Alexander, is making a splash debut with four signature bag styles that are sure to be added to your tote rotation this season.
Ranging in four handcrafted styles, the decked-out raffia carryalls blend luxury with function, and are fit for every summer adventure. Each bag in the Alexander by Design collection features a unique design complete with refined hardware, eclectically unique fabrics, and colors that feel fresh yet classic.
Carole Alexander is a lifelong creative and style enthusiast and her bags reflect her passion. With a mission to create bags that “work as hard and look as good as the women who carry them,” Alexander puts her eye for detail into her thoughtfully curated bags.
The four signature styles in the debut collection include:
The Hamptons Tote—features a delightfully bright red scene of jovial dancers around a maypole, evoking the joy of the warmer months that remind us of color and play. Designed for sunny days and weekend getaways, this roomy carryall is as practical as it is polished. With a structured shape, rich textures, and smart compartments, it keeps everything in place—whether you’re heading to the beach or the office.
The Market Girls Tote—displays a scene of women shopping at an artisanal market remind us of the sights, sounds, and tastes of summer. Colorful, and impossibly chic, this tote adds instant sophistication to any outfit. Perfect for sunset dinners, rooftop cocktails, or slipping into your tote for an easy day-to-night transition.
The Palm Beach Tote—quintessentially Palm Beach, this bag plays up the exotic cheetah print trend with chic hardware. Lightweight, and crafted for comfort, this everyday essential is ideal for city strolls, errands, and festivals, it’s equal parts form and function.
Images courtesy of alexanderbydesign.com
The Provence Tote is the epitome of understated luxury, delivering big on European style. Designed to carry just the essentials with maximum elegance, it’s the go-to for weddings, garden parties, or anytime you want to travel light without compromising on impact.
No two Alexander by Design bags are the same, and that is the beauty of handcrafted goods with such keen attention to detail and individuality. Every piece pulls inspiration from its namesake and touches on a feeling of the best season of the year.
Each tote tells a unique story, reflecting the craftsmanship and passion of the designer. The slight variations and imperfections are not flaws, but rather, they are the hallmarks of authenticity and personal touch. Visit www.alexanderbydesign.com to discover Alexander by Design, the purveyor of your next summer essential.
—Marley Gifford
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