In case you haven’t noticed, we are no longer living in the era of fashion brands that only appeal to the ladies who lunch or that downtown party girl who aims to shock or get pulses racing. Fashion is so much mor than that. And the available design aesthetic that can appeal to a wide demographic of consumers in mind boggling.
What has evolved over the past decades is creating brands that have a story that consumers can relate to. And as we live in an era of environmental consciousness and global warming, consumers look to brands that promote sustainability and inclusion.
Launched in 2020, Minnesota native Emma Gage created a fashion brand that promotes individual, sustainability and gender fluidity. The brand embraces sustainable and natural materials with garments made in New York City’s garment district, cutting down on the global footprint.
For the brand’s fall 2024 collection, Gage looked to the claymation series “Wallace and Gromit.” Entitled “The Heist,” the collection is inspired by the mischievous adventures that Wallace and Gromit often find themselves in. From traveling to the moon for cheese, stealing a diamond, and fighting a gigantic wererabbit, it seems this duo has done it all. Yet at the end of the day, they always return to the comforts of home for a hot cup of tea and a delectable slice of cheese.
The collection was presented with models in a range of vignettes from models lounging on a bed, in a kitchen making cheese sandwiches, and around a dining room table. This very relaxed environment gave models a chance to preen, show their personalities and interact with industry professionals.
Images courtesy of Agentry PR
That said, this collection is not for the faint of heart. Though more consumer friendly than some previous collections, this fall 2024 outing is crafted for the non-binary consumer who marches to their own beat and is not afraid to be noticed. And attention you will get in these clothes.
In this collection Emma Gage includes a healthy mix of tweeds, pleated looks, and big bows. And though the aesthetics in this collection were disparate, Gage found a way to make them work when mixed and matched.
The intersectionality of now and next really worked in this collection. Emma Gage keep doing what you are doing. We love the shock and awe!!
William S. Gooch
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