Seven Fashion Brands to look Out for in 2024

With 2023 behind us and the upcoming New York Fashion Week (NYFW) ahead of us, 2024 promises a myriad of fresh and new brands, thriving with innovation, which are set to take over and breathe new life into fashion. From simplistic clothes to unique pieces that stand out, Fashion Reverie is covering the top seven brands to keep your eyes out for in 2024.

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Founded in 2021, the Caribbean-inspired brand has been making waves in the fashion industry with its seductive and nuanced presence. With the crocheted designs made in Jamaica and the tailoring, crafted with heritage tweeds from the UK, the brand’s DNA is experienced in every detail of the fabric.

The SIREN SHIRT perfectly embodies the craftsmanship that is in every garment, featuring starched crochet appliques at the sleeve, a pointed collar with piping also at the yoke and sleeve cuff. While staying grounded in its Jamaican roots, Diotima is set to take the fashion world by storm.

Image courtesy of Meruert Tolegen

Meruert Tolegen

Making a debut during the fall of NYFW 2022, Meruert Tolegan has been nothing less of a phenomenon, boasting the highest expression of feminine nature and swag with the mix of sharp and complex silhouette, gracing the fabrics.  The silk petal top with beaded details showcases the harmonious blend of European design sensibilities and the designer’s native Kazakh cultural influences.

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During one of the hardest times for fashion in 2020, when most fashion brands stalled due to the COVID-19 pandemic, Callas gained prominence in the fashion industry. Based in Milan, the brand has become the ultimate luxury wardrobe for women. Combining exquisite artisanal skills and high-tech production capabilities, the brand has brought a new perspective in luxury and sustainability.

The Vivienne is a sleeveless pullover shirt with wide front plackets and necktie detail. Made in a 100% silk jacquard with small total dots on the surface. The AJOUR dress has a relaxed straight fit with a V-neckline and a hem panel made of pleated white crepe with a raw edge hem. The AJOUR dress in a mesh jersey with small sequins all over creates a lustrous surface and a fluid silhouette.

Image courtesy of Ludovic de Saint Sernin

Ludovic de Saint Sernin

Launched in 2017, the European brand has amassed a reputation for embellished, sensual fashion. The Indigo Monogram Slim Shirt is designed from monogrammed indigo denim, embellished with a black leather patch featuring our signature Swarovski crystal logo.

The Black Zipped Raglan Knit Jumper is made of the softest merino wool yarns. This jumper features an open-end frontal metallic zipper. It is safe to say that the future of fashion’s sensuality is in great hands with Ludovic de Saint Sernin!!

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Since its launch in 2019, the New York-based brand has an elevated and refined modular wardrobe in the name of feminine empowerment. Offering a unique exposure to femininity combined with a raw take on social impact, its fabric tells a story in immaculate detail.

The Opus Trench in Zebra is cut from abstracted zebra-print grosgrain with an internal belt loop. With an opening at the side seam to a tie at the waist in the front, this trench has volume at back with an oversized collar.

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FFORME design aesthetic has coalesced into a structured fluidity that accentuates or envelops the body or expressive proportions working in harmony with the body. The brand provides well-considered shapes and volumes, distinctive, everyday archetypes conceived to endure.

The KINSLEY horizontal rib scarf with an extra-large blanket scarf knitted in felted wool-cashmere provides unparalleled comfortability. And the HARLOW crew neck sweater, a jacquard knit that creates contrast in these three colors, crew knit sweater, made from 6-ply organic cashmere enriches the intersectionality of luxury and comfortability.

Image courtesy of Paris Laundry

Paris Laundry

Paris Laundry recently opened a pop-up boutique in Milan for their spring 2024 collection, unloading a redefined approach to fashion. Combining elements of goth and femme, hip-hop and rock n’ roll into an impactful unity, this brand has revolutionized the punk aesthetic of the streets and turned it into a new form of luxury. The tailored fit chain collared shirt evokes a new breath of the punk spirit injected into the world of luxury.

—Lauren Pierre-Louis

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