Fashion News Alert: Jeremy Allen White’s New Gig, Pharrell’s Louis Vuitton Collection Floods Stores, and Pamela Anderson Front and Center

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There was a lot of buzz when it was announced a little under a year ago that hip hop superstar Pharrell Williams would be taking over the helm at Louis Vuitton’s menswear. There were those fashion wagging tongues who thought this appointment was a horrible choice, pandering to the hip-hop world. While others thought Pharrell was a progressive, interesting choice.

Whatever your personal choice might be, Louis Vuitton is pulling out all the stops by placing Williams’ debut collection for the iconic French luxury brand in 50 retail stores with pop-up stores in New York City and Los Angeles. To more specific, the pop-up stores will be West Hollywood, and New York City’s Soho fashion district, opening on January 4.

Consumers can expect a French Pont Neuf theme, the Parisian location of Pharrell’s debut Louis Vuitton menswear collection, at the pop-up stores. There will also be molding to conjure visions of the Pont Neuf bridge, French-inspired streetlamps, as well as a checkered floor in a golden Damier pattern, hidden rooms, secret spaces accessible by invitation only, and more.

These pop-up shops coincide with the release of the LeBron James campaign for the luxury French brand. Oh la la!!

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Make-up free Pamela

If you have been wondering what Pamela Anderson has been doing the last few years, stand up and pay attention. Spotted at New York Fashion Week (NYFW) and Paris Fashion Week in September, Anderson is now the face of Proenza Shouler’s spring 2024 campaign.

And this new gig came as the 56-year-old actress swore off excessive makeup and hair styles. Anderson flaunted this new cleaned-up look on red carpets this past fall.

 “I did not come to Paris Fashion Week and think, ‘I’m not going to wear any makeup.’ I don’t know, something just came over me,” Anderson told French Vogue, as reported in the “I was dressing in these beautiful clothes, and I thought I don’t want to compete with the clothes. I’m not trying to be the prettiest girl in the room. I feel like it’s just freedom, it’s relief. I don’t have a stylist; I don’t have a glam team. I’m just kind of doing this freestyle!”

The new spring 2024 campaign, featuring Pamela Anderson, was styled by Thistle Brown with memorable garments from the brand’s spring 2024 runway show. Photographed by Davit Giorgadze, Anderson dons a cut-out satin ribbon dress, acid bleached boyfriend jeans, sharp tailoring, toe-ring sandals, and a funnel-neck nylon anorak.

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It’s all about the skivvies

Calvin Klein’s spring campaigns always cause hearts to flutter and temperatures to rise. Remember, the brand’s spring campaigns with Brook Shields, (1980) Mark Wahlberg (1991), and Justin Bieber (2016). You can add actor Jeremy Allen White to that list.

The star of “The Bear” is the latest actor to star in a Calvin Klein campaign. For this spring 2024 campaign, White was photographed in his native New York City by photographer Mert Alas in a series styled by Emmanuelle Alt.

This campaign features Calvin Klein’s familiar underwear favorites, as well as some new additions. Add Leslie Gore’s 1960s hit single “You Don’t Own Me’ to the 2024 spring campaign video and you have a campaign that is steamy hot combined with an in-your-voice, urban independence. Sounds like a winner to Fashion Reverie.

—William S. Gooch

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