The US bridal market continues to attract bridal designers from the international market that are looking to make inroads in the largest bridal market in the world. Every season New York International Week plays host to international bridal designers that present during bridal week. Unfortunately, some international designers present for a few seasons and then disappear. With the American bridal market being flooded with designers it is no surprise this this market is hard to crack.
Nardos Imam is not one of those designers. Not only has she very quickly taken the American bridal market by storm, with her ready-to-wear debut during the recent New York Fashion Week (NYFW) spring season, she is also making inroads in the ready-to-wear market. Additionally, she has opened a standalone, brick and mortar store in New York City.
For her fall bridal 2024 collection, the brand conjured up timeless beauty. And beauty that extended beyond trends and time was the essential element of this collection.
“When envisioning our fall collection for the winter bridal fashion week. I drew inspiration from the texture and the blossoming essence of a bride’s journey down the aisle. The beauty lies in the textures, the purity, and the anticipation of the future. Our dresses symbolize a timeless connection, reminiscent of old churches, adorned with vintage headpieces,” explained Nardos Imam.
This collection contained 20 looks, all of which were the epitome of timeless beauty and elegance with an injection of modern sensibility. It should also be noted that this collection is an extension of classic silhouettes, updated for the modern bride.
Like so many bridal designers of her ilk, Nardos Imam understands that the excitement of collections is not always in creating something new—if that is even possible—but building on what already exist and presenting it in a new and interesting way. In the words of the great choreographer George Balanchine, “only God creates, I only assemble very well,” True to that quote, Nardos’ bridal collections are expertly assembled.
Images courtesy of Atelier PR
Standout looks in this fall 2024 collection include, but are not limited to, the brand’s strapless deco sequin tiered tulle column dress, mini ruffle organza babydoll dress, lace embroidered sweetheart gown featuring a pleated overskirt, and tulle cap with hand-embroidered acrylic and 3D flowers with mini silk Mikado dress.
—William S. Gooch
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