Boohoo by Kourtney Kardashion Spring 2023

Fashion collections by celebrities don’t provide the quicken heartbeats and excitement they one produced. No one can forget Gwen Stefani’s L.A.M.B collections—which mixed streetwear with fashionista bling. Nicole Ritchie’s House of Harlow collections were a must-see, as well as Love S by Serena Williams. And former Spice Girls’ Victoria Beckham’s eponymous collection still manage to quicken pulses.

Kourtney Kardashian has entered her fashion collection into that fray of celebrity-based fashion and beauty brands. And there though fashion wagging tongues that would scoff at this added venture to the Kardashian empire—I was one such critic—from the looks of Kourtney Kardashian Boohoo spring 2023 collection, there are some merits to this outing.

At closer examination, the Boohoo spring 2023 collection was a very smart collection. This collection has lots of street cred and will satisfy a lot of consumers that want casual, sexy clothes with an edge that fits a lot of different body types and doesn’t break the bank.

Kourtney Kardashian ingeniously put lots of different sized models—from standard size to curvy to plus-size to very pregnant—in this runway outing. With this diversity of size and ethnicity, consumers will have no trouble imaging themselves in these clothes.

Still, there was not a lot of design in this collection. In another decade, this collection would have been categorized as a stylists’ collection. (For those young viewers who don’t know what a stylists’ collection is, a stylist’s collection is a collection that a fashion stylist could have curated from a lot of well-known retail stores. Thus, eliminating the need for innovation and creation. The genius is in the mixing and matching.) And that is ultimately what this collection is.

The only substantive thing this collection had to say is that it was incredibly inclusion. But innovating and introducing originality was not a part of the conversation. Still, this collection will sell well for those who follow the Kardashian and want to sexy at every jointure of their day.

Images courtesy of shuttlestock.com

One cannot leave out the attendees at this runway show. Anna Wintour and Anne Hathaway sat side by side in the front row. And this was the biggest assemblage of New York City young fashionistas I have every seen. The audience was awash in Gucci, Valentino, Chanel, and other luxury brands. None of whom will probably wear Boohoo.

This show was, for the most part, an Instagram and TikTok moment. And for those social media aficionados, the clothes were less important than the scene.

—William S. Gooch

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