Instagram Made Us Try It: Does The B-Tight Lift and Firm Booty Mask Work?

Most likely if you’ve been casually scrolling on Instagram you’ve heard of MAELYS Cosmetics and their B-Tight cream, that tightens your booty and diminishes the appearance of cellulite.  Now if your end of summer vacation is calling your name but you’re a little worried about being swimsuit ready on social media … let’s start by saying you shouldn’t be, your body is amazing as is.  However, if you might feel a little more confident with less visible cellulite and a tighter and toned derriere, you might be wondering how MAELYS’ seemingly magic potions work, and if they work at all.

To get to the bottom of it (pun intended), Fashion Reverie has tested out not one but three of the Instagram famous products by MAELYS; B-Flex for arms, B-Foxy for inner thighs, and B-Tight for your booty to see how effective they really are.  But rather than just give a review, Fashion Reverie wanted to learn the science behind skincare, so we enlisted skincare expert and founder of Skin Property Virtual Esthetics, Emily Trampetti, to break down some myths and possibly offer some explanations as well.

Tampetti, who warns that most products are just clever marketing and did not speak to us on any of MAELYS’ products specifically, did help us decipher the myths and tricks of skincare. According to Trampetti, “Certain topical skincare ingredients are known to help (not cure) diminish the appearance of cellulite.” This is because the majority of these ingredients help to:

Image courtesy of MAELYS Cosmetics

  • Prevent collagen and elastin loss with antioxidants and regenerating nutrients

This will help to strengthen the skin “scaffolding,” helping to prevent cellulite from getting worse.


  • Plump out the skin with increased hydration

Skin dehydration will sort of “deflate” the skin and make cellulite more pronounced. Keeping the skin full of moisture and properly hydrated will make the skin look smoother.


  • Encourage warming or stimulating effects to increase blood circulation …

Anything we can do to increase microcirculation within the skin can help encourage a healthy skin structure and optimize skin hydration [Including walks, massages, and body scrubs or dry brushing].


  • Help the skin structure stay more protected from UV damage

Since UV damage is the #1 culprit of the destruction of our collagen and elastin in the dermis, protecting our skin from the sun is an ultimate priority when it comes to cellulite prevention.

So, do these products work?

Image courtesy of MAELYS Cosmetics


According to MAELYS’ website, B-Flex is a lift and firm arm cream that “targets the appearance of saggy and loose underarm skin, helping to create a tighter, sleeker, more firm-looking arm, and a more taut, toned-looking silhouette.”


Main Beneficial Ingredients:

Red Algae: Polysiphonia brodiei—hard to pronounce, easy to let it work! This red algae targets the look of fatty skin, helping to create a sleek-looking silhouette.

Kangaroo Paw Flower Extract: A clinically proven botanical extract that rejuvenates the look of skin, for a tighter, smoother appearance.

Pink PepperSlim: A plant extract that helps smooth the look of fatty skin.



What the Fashion Reverie Team Thought

Overall, almost all testers noticed the skin under the arm area tightened resulting in a decrease of the dreaded “batwing” look.  Although, some were bothered by the intensity of the warming sensation which progressively got more intense, once they knew what to expect we’re more comfortable with it.  However, all were happy with noticeable results.

Image courtesy of MAELYS Cosmetics


MAELYS lists B-Foxy as an inner thigh firming cream, claiming that, “this revolutionary reshaping cream is clinically proven to help give tighter and firmer- looking thighs, and contour the look of saggy thighs, giving them a smoother silhouette.”


Main Beneficial Ingredients:

MicroAlgae: Clinically proven to target the look of fatty skin.

Tapioca Starch: Absorbs the extra moisture in the chafing zone.

Coconut Oil: Helps to fade the appearance of stretch marks.


What the Fashion Reverie Team Thought

Unlike the other two products, this is the only one that doesn’t heat up, and also isn’t supposed to be rubbed in.  Some testers shared that they had noticeable results, while others noted only slight improvements.  Overall, this product, did not perform as well as the other two, leaving our testers wondering if one of the other products could be applied, perhaps one that would increase blood circulation by heating up the skin.  Fashion Reverie did reach out to MAELYS’ scientific team regarding this matter, but we were not given a response. 


(Please note: Fashion Reverie does not recommend you use any product in a matter it wasn’t intended for.  Additionally, if you feel that you might be having an allergic reaction to these or any products, please stop use immediately and seek help from a medical professional.)

Image courtesy of MAELYS Cosmetics


MAELYS’ most famous product, B-Tight Lift and Firm Booty mask is touted on their website as being “clinically proven to reduce the appearance of cellulite and helps to visibly firm the look of skin around the booty and thighs.”

Main Beneficial Ingredients:

Pink PepperSlim: A plant extract that helps smooth the look of fatty skin.

Hyaluronic Acid: Helps retain water—keeping your skin moist and plump.

Guarana Seed Extract: Wakes up tired skin by energizing and revitalizing its appearance.

Image courtesy of MAELYS Cosmetics

What the Fashion Reverie Team Thought

There is a reason this is MAELYS’ bestselling product.  The booty mask across the board provided the best results for all testers.  Not only that, but the B-Tight results were more obvious quicker, with our team sharing that they saw less cellulite and firmer, toned and smoother skin pretty quickly and results getting better over time.  Just like B-Flex this product’s description was a bit misleading about what a “warming sensation” that lasts for two hours feels like, as all our testers reported that their bums felt very hot as if they applied a heating pad to their behinds.  However, once again, none of our testers minded the heat once they knew to expect it, especially after seeing results.

Overall, do these products work?  Short answer … yes.  After the Fashion Reverie team tested out the three products over a course of a few weeks, they are happy to report that the skin under their arms looked tighter, the look of cellulite on the legs and butt diminished, and everywhere they applied it looked more toned.  Are these miracle products that will instantly make you look like you’ve been Photoshopped on the cover of a magazine? No, but over time will you notice an improvement?  Absolutely! 

In fact, some team members reported noticing a slight difference in as little as three applications.  For complete transparency, the bottle recommends applying twice a day and our team only tested once per day.   That being said, some products worked better than others, and while some products say you might feel a slight warming sensation, our testers reported more of a very hot burning sensation.  However, only time will tell if these results are temporary or long lasting.

Have you tried out any of MAELYS’ creams and masks to tighten and firm?  Let us know what you think!

—Janine Silver


  1. Ooooh so exciting. I see ads all of the time and I get worried because I’m not sure who to talk to about how it really works. This information is very useful. It’s great to see the ingredients inside and what they do to the areas. Makes it a bit more trusting.
    I’m premenopausal so my body is going through some weird changes. I think I have fallen in love with the booty mask and need to have this in my life ?.

  2. This is interesting, the results look so much different. It takes a while and consistency I guess. Thank you for the lovely review!

  3. I think you sold me on B foxy, I’m going to look into it further. Possibly will invest on it & look forward to the result!

  4. Interesting products, I have to admit that I keep forgetting about body lotions and similar treatments – I need something for pigmentaiton but all body lotions are focused on moisture or cellulite.

  5. I don’t notice almost any difference on these photos. The only noticeable thing that one picture is lighter than other and on lighter picture there are less shadows, so it just look like there are less dimples, nothing more.

  6. Oh, wow. You know, I’m often skeptical of things like this, so I’m so happy you included before and after photos. This stuff really works!

  7. Amazing! I had never heard of this brand before but the pics have me sold! Having babies has certainly taken it’s toil on my figure! Looking forward to trying this out.

  8. I’m happy for you with the noticeable results too. I’m hesitant about buying things on a whim on Instagram. I’ve never bought anything off Instagram, especially with skincare products but this definitely shows great results.

  9. I have not tried out any of MAELYS’ creams and masks yet but this is convincing. I really want to reduce the appearance of cellulite around my thighs.

  10. I do want t get a firmer booty and say “goodbye” to the look of cellulite around the booty and thighs. It’s been my insecurities these days.

  11. Patricia Chamberlain says

    I often see products like this on Instagram, but I’m always a little afraid to try them out! Thank you for the reviews! I recently lost a lot of weight and my skin could use some tightening! I’m going to have to try the B-flex to help with my “bat wings”.

  12. Neely Moldovan says

    Not sure this is something I would try but always interesting to see someones experience.

  13. My partner is going to love this just shared the article with her, and thought I would pop in the comments and say thank you!

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