Editors’ Pick: ZCRAVE Can Give Any Wardrobe Sparkle and Flash

Images courtesy of Seventh House PR

Are just itching to get out and frolic, party or just celebrate spring weather? Of course, you are!! But now the question is, what to wear for that night out on the town and party til you drop festivity. Remember, we have been locked down with limited party choices for almost two years. So, the garments in your wardrobe may not be the most trendy or fashionable garments to express your great joy at going out again.

Fashion Reverie to the rescue!! Well, particularly if you are in the New York City tristate area.

At this present time anyone entering the retail market would proced with caution and trepidation. Still, the fashion industry did not become the great industry that it is with cautious intention. Sometimes it is best to throw caution to wind and follow your heart and your passions. And that is what Hila Shtork Zigdon of ZCRAVE has done.

With a background in apparel, working for Puma, Nike, and Umbro, Hila Shtork Zigdon has launched her own brand ZCRAVE and has created her own brick and mortar in the Soho district in Manhattan. This brand launch and brick and mortar store is a risky move, particularly in these precarious times. Still, a life without adventures and risks is not fully realized.

Hila Shtork Zigdon describes her fashion collections as affordable luxury fashion. Similar to the brand name of her collections, ZCRAVE which stands for the first letter of her family name and CRAVE for wanting something that is difficult to obtain, all of the collections are centered around luxury-influenced garments that many fashionistas would like to have but cannot afford. Except that ZCRAVE’s price points don’t demand very deep pockets. Prices range from a couple of hundred bucks to $800.

With that affordable concept in mind, Zigdon felt it was time to open a brick and mortar. “The concept of this store is that anyone of any age can find classic and well as edgy garments that suits their particular taste,” explains Hila Shtork Zigdon.

Images courtesy of Seventh House PR

Zigdon has a wide variety of styles and influences in the ZCRAVE store. “Whenever I get upset about something I create something to offset my mood. Since I am upset about a lot that is going on in the world, you see a wide range of garments in my store.”

Humor aside, the ZCRAVE store in Soho will satiate and satisfy a lot of fashion palettes. Just ask Christina Milian and Adrienne Bailon, two celebrity devotees of ZCRAVE.

William S. Gooch

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