Image courtesy of fashionmagazine.com
Just as it was rumored last year about a partnership between Fendi and Versace, the proof is in the pudding. Wagging fashion tongues whispered that there would be a collaboration between Versace and Fendi, and the wagging tongues were correct.
Fendi and Versace have just released their first collaboration, an ode to femininity and friendship. “It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much,” said Kim Jones, creative director of Fendi Couture.
This Fendi and Versace collection is named Fendace. The collection will be available in Fendace pop-up stores and at a series of events worldwide, the only physical venues showcasing the entire collection on May 12. The collaboration will be commercialized in the brands’ namesake stores under the names Versace by Fendi and Fendi by Versace.
Fendace brings together the creativity and savvy of Versace Fendi and the campaign will be modeled by a bevy of supermodels and top models. The list of models includes Naomi Campbell, Kristen McMenamy, Imaan Hammam, Adut Akech, Amar Ak way, Anja Rubik, Anok Yai, and Lina Zhang.
Image courtesy of forbes.com
Big, bold Serena
You know you have reached the top of your career when a building has been named after you. Enter Serena Williams!!
Nike has named the largest building at the Nike World Headquarters after Serena Williams. The Serena Williams Building spans 1 million square feet, the space houses 200,000 square feet of lab space for Nike’s consumer creation teams to test new ideas in developing, presenting and merchandising Nike products. Other specialty spaces in SW include 140,000 square feet of showrooms and workspace; a footwear materials library; a color lab; and the two-story, 140-seat Olympia Theater, named after Serena’s daughter.
“Architecture has long been a creative catalyst for Nike. A manifestation of form and function following footprint, this building embodies Serena’s legacy as a force for positive change. It is the art to the LeBron James Innovation Center’s science, allowing us to know and serve athletes like never before,” said John Hoke, chief design officer, as reported in fashionnetwork.com.
There are also some sustainable assets to the Serena Williams Building. Twenty percent of SW, which is Leed Platinum–certified, is made up of recycled content that was harvested and manufactured locally. It is outfitted with 648 solar panels, adding to an anticipated energy-cost saving of 41 percent compared to a baseline building. Additionally, the building sits beside federally protected wetland, and is designed to preserve and supplement the environment.
“The whole building takes your breath away,” added Serena Williams, as reported in fashionnetwork.com. “Every element, everywhere you go, is an opportunity to be inspired. I hope this building encourages people to bring out the best of themselves and to dream bigger than they thought possible.”
Image courtesy of dailymail.com
Bella and Swarovski
Supermodel Bella Hadid is not letting grass grow under her feet. It was recently announced that Bella is the new face of Swarovski. Swarovski’s new creative director, Giovanna Engelbert, selected Bella as the new face of the iconic brand.
Photographed by Mert Alas and Marcus Piggott, the recent campaign demonstrates the many faces of Bella Hadid. The transformative crystals show Bella’s many facets and moods.
“Bella goes from sporty to glamorous while remaining the same girl with confidence and authority,” Engelbert said of her new muse. “In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind.”
—William S. Gooch
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