With the state of the world today and all the terrible weather that’s crippling our supply chain, people are realizing how critical it is to try and reduce one’s carbon footprint and waste. With that in mind, Fashion Reverie has curated a list of wonderful beauty and fashion brands with a focus on ecological practices. Remember; Mother Nature always bats last.
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Skin & Me
Skin & Me has a unique and effective approach to skincare. Rather than buying a drawerful of products and trying to figure out which one works, Skin & Me takes the personal approach. Customers are asked to complete a quiz and send 3 zero makeup pictures. Consulting with pharmacists and dermatologists, the brand has created a personalized treatment plan for your specific skin needs. To promote sustainability, the bottles are fully recyclable and come in minimum packaging using recycled materials.
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Everlane
If you haven’t shopped cult-favorite brand Everlane , now is a great time to get started. Style-wise, Everlane is famous for their versatile collections of closet essentials, from their comfortable leggings to their soft tees and timeless denim. Their clothing is meticulously crafted with high-quality materials, so you won’t have to worry about your pieces fading or falling apart after just a few wears. They have also made a serious commitment to reducing their carbon footprint. By insisting on recycled materials for packaging and absolute transparency with regards to the supply chain, not to mention ethical working conditions, Everlane is determined to cut carbon emissions while producing stylish, durable and affordable basics.
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Eileen Fisher
Eileen Fisher is known for creating simple yet chic, versatile, high-quality separates that can make the base of your wardrobe. That said, have you heard about their commitment to ecological matters? Through RENEW, their take back program, Eileen Fisher collects your gently used garments, gives the garments an environmentally friendly cleaning, and performs basic repairs so they can be resold rather than ending up in a landfill. And what about items that weren’t so gently used?
About 25% of the clothing collected is damaged beyond repair. The RENEW team deconstructs these pieces and stitches them back together to create limited-edition designs under the “Waste No More” brand name. The Waste No More team transforms the garments into a new felted fabric, used to create wall hangings, pillows, and other accessories. To quote Eileen Fisher herself “We are not a fashion company. We’re a sustainable clothing brand that’s committed to producing ethical designs from organic and recycled fabrics with minimal impact on the environment.”
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Amour Vert
Amour Vert instantly conjures up images of high-quality elegant separates and stunning floral print dresses. But did you know they are devoted to sustainable practices? Few apparel companies have made as big a commitment to environmental practices as Amour Vert. AV made a point to develop sustainable eco-friendly raw fibers for their fabrics as well as demanding ethically produced wool. Your order will come in recycled compostable cardboard printed with soy-based inks. They also partner with American Forests to plant a tree for every t-shirt they sell. To date, almost 354,000 trees have been planted.
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Cocokind
One problem with trying to shop sustainable companies is they can be very expensive. Cocokind, a woman and minority-owned company, insists on transparency with regards to what ingredients are used in each formulation. It’s shipped using minimal packaging and in recycled glass containers. Their beauty products are vegan, sustainably farmed, and, costing between $14-$25, are easily affordable. Fashion Reverie recommends their Daily SPF, a mineral moisturizer with a SPF of 32. This non-irritating mineral-based daily sunscreen lotion uses non-nano zinc oxide, blue phytoplankton, and microalgae to protect skin against everyday stressors.
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Dear Sundays
Nail enamel often holds a special place in a woman’s heart as it is usually the first cosmetic they use. But is it healthy? The FDA implemented certain standards with regards to the chemicals used in formulations and (this is true) haven’t updated them since 1938. It took quite a bit of experimentation, but Dear Sundays was able to formulate 10 – Free, a nail enamel that is nontoxic, vegan, and cruelty free but still delivers high shine and long-lasting brilliant color. 10 – Free refers to nail polishes that are formulated without ten potentially health-harming chemicals commonly found in regular nail polish.
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Herbivore
Herbivore began with a simple idea, use only natural, safe ingredients to create effective and gentle skincare. They are packaged in glass and paper, using recycled and recyclable plastic only when necessary. The products are always free of synthetic ingredients, including dyes, fragrances, and parabens. Fashion Reverie suggests you try their Lapis Blue Tansy Face oil. This luxury oil contains a component called azulene which is known to soothe dry or irritated skin, reduce the appearance of redness and leave the skin feeling more balanced.
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Hey Humans
The amount of plastic in the ocean is appalling. According to recent estimates, the Great Pacific Garbage patch, a gigantic floating island of garbage twice the size of Texas, is just drifting around the Pacific Ocean. This is what lead Jada Pinkett Smith to create her line of personal care products, Hey Humans. “I’m committed to the planet and strive to make a positive impact on the environment. The line, packaged in recycled aluminum or paper, is vegan and cruelty free with clean, sustainably harvested ingredients. And everything is so affordable! Fashion Reverie loves their plastic-free, natural deodorants retailing for a mere $4.99. The entire line is available at Target.
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Phlur
Did you know the FDA doesn’t even BOTHER to regulate certain ingredients designated ‘fragrance’? Given that you put perfume on your skin, eventually it will find its way to your bloodstream. Wouldn’t you rather have safe ingredients?
That’s the idea behind Phlur. They intentionally use both botanical ingredients and thoughtfully selected synthetic ingredients that are kind to your skin and the planet. They don’t use parabens, phthalates, sulfates or any other questionable ingredients or common skin irritants. Take their quiz and order a sampler to find what fragrances work for you.
—Cameron Grey Rose
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