Image courtesy of thetimes.com
First, there was sharing content with all Condé Nast magazines. Then esteemed Vogue Paris’ esteemed editor-in-chief Emmanuelle Alt was eased out. Most recently, Condé Nast Global Chief Content Editor Anna Wintour who is also editor-in-chief of American Vogue has decided to drop the word ‘Paris’ from the Vogue title.
This elimination will take place on November 4. Vogue Paris will be renamed Vogue France, a name that many people already called the publication. Still, this name change has caused outrage among francophiles and many French citizens.
Legendary French newspaper Le Figaro decried this name change and said, “This graphic suppression is accompanied by an editorial, even ideological shift, and a massive social plan.” Le Figaro also claimed that the newly named Vogue France would lose its voice and reflect the ‘woke’ values of American culture.
Last month Condé Nast replaced Emmanuelle Alt with Wintour’s protégé Eugénie Trochu. Paris is seen as the European city that sets standards of beauty and design for the fashion industry. However, with the name change, many fashion pundits feel that Wintour is trying to change that. And with Trochu’s appointment, many believe Wintour’s plan is on its way.
“The freedom. The freedom to dress as you like, to think differently, to put all the colors on your nails, your hair, your cheeks … To proclaim loud and clear your identity, to celebrate your differences, explained Trouchu. “The very first issue of Vogue France will pay tribute to and celebrate individuality. A passport to be oneself, to assert oneself and to ignore clichés.”
Hmm, freedom you say. Or is it staying in step and following orders. Time will tell!!
William S. Gooch
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