Fashion News Alert: Naomi Osaka Has a New Job, Beyonce and Jay Z Help Reinvent Tiffany’s, and Bill Cunningham’s Exhibition Launch

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Despite the COVID-19 economic downturn Tiffany & Co. is back in the black. And now that it is under the auspices of LVMH, Tiffany’s seeks to appeal to a wider demographic with a reinvention.

Interestingly, entertainment power couple Jay Z and Beyoncé are a part of the reinvention. On Monday, Tiffany & Co. announced their new campaign featuring Jay Z and Beyoncé. The “About Love” campaign is “a close collaboration and a shared vision” between the couple and Tiffany & Co.

“Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family,” detailed Alexandre Arnault, executive vice president of Product & Communications, as reported in

Beyoncé and Jay Z’s love story is “illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat’s Equals Pi (1982)”. This is also significant because, as part of a private collection from its creation until now, this marks the work of art’s first public appearance, “propelling Tiffany’s long-standing tradition of working with New York creatives forward.”

This groundbreaking campaign is unique in several ways. This is the first time this mega-entertainment couple has been featured together in a campaign. Additionally, the Tiffany Diamond is worn by Beyoncé. This is the first time the Tiffany Diamond, which was unearthed by in 1877 and bought by Charles Tiffany as a rough diamond in 1878, has been worn in a Tiffany’s campaign. And lastly, Jay Z will be wearing some house icons, notably the Jean Schlumberger Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cufflinks.

With this reinvention, Tiffany & Co. is reaching out to underrepresented communities, making a $2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). The campaign launches globally in print on September 2 and the film will launch on on September 15 alongside global media activations.

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Celebrate NYFW with Bill Cunningham

During New York Fashion Week (NYFW), a new exhibit highlighting the work of famed street and fashion photographer Bill Cunningham will launch at the Seaport. The exhibit will launch on September 12, 2021, the last day of NYFW.

Entitled “Experience the Times of Bill Cunningham, this expansive and immersive exhibit will a show the range of Cunningham’s work and will be presented in a two-story display with six distinct spaces. According to, the exhibit will include experiences like a grand staircase where guests’ outfits will be digitally transformed, as well as an ever-changing gallery that reveals the surprising links between the sartorial trends captured by Cunningham and today’s latest street styles. 

The exhibit is designed to capture the energy, passion, and variety of Bill Cunningham’s photography and life which made Cunningham one of the most influential historians, documentarians, and culture-makers of the 20th and 21st centuries. Cunningham was known for photographing everyday New Yorkers, as well as iconic fashion industry professionals, fashion shows, and fashion events. And he did this for more than six decades.

The exhibition will run for eight weeks through October 30, at 26 Fulton Street, New York. Admission is $30.

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Another fashion collection for Naomi

Grand Slam tennis pro Naomi Osaka has a new job. Osaka is launching a limited-edition womenswear denim collection with Levi’s.

The collection, which launched this past Tuesday, pays homage to Osaka’s Japanese heritage, as well as utilizing upcycled and vintage denim. The collection comes in four styles which includes a kimono with matching denim obi belt and two styles of shorts: a vintage 501 jean short finished with crystal fringe, and a long short with lace-up detailing. The collection is complete with a denim bustier made from reworked Levi’s Trucker jackets.

For the collection, Osaka can be found modeling some of garments from the collection along with her sister Mari Osaka, who is also a professional tennis player. “When we were little, me and my little sister would take car rides and drive for hours and hours on end and we would have little fashion design battles and have my dad pick the winner. So, it’s always been a thing for us growing up,” Osaka said in the promotional video for the collection. 

Naomi Osaka has collaborated on collections with Nike, and Adeam, and was featured in Louis Vuitton and Tag Heuer ads. The Levi’s x Naomi Osaka collaboration will be available in select Levi’s stores and on the brand’s app. The collection will retail for $150 to $380.

—William S. Gooch


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