Fashion News Alerts: Maybelline Has a New Spokesperson, Nike Files Lawsuit Against Lil Nas X, and Willy Chavarria’s New Gig

Image courtesy of mtv.com

K-Pop bands are all the rage. They are currently in such demand that mega beauty brand Maybelline New York has enlisted K-Pop brand ITZY as the brand’s newest spokesmodels. This makes ITZY the first musical group to ever represent Maybelline New York.

“We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community,” said ITZY, as reported in fashionweekdaily.com. “It’s a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us.”

ITZY has been around since 2019 with their debut single “Dalla Dalla” peaking at #2 on Billboard’s YouTube chart and #1 on iTunes’ song chart in twelve regions. Their next album ”Guess Who” is out on April 30. 

“I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals,” says Trisha Ayyagari, global brand president, Maybelline New York. “ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful, and I am so excited to bring these voices to Maybelline!”

For spring 2021 ITZY will be in Maybelline New York campaigns of Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia. Maybelline is the number one cosmetic brand in 120 countries.

Backstage at Willy Chavarria Men’s Spring 2019 image courtesy of thesourcinghournal.com

Calvin and Chavarria

Willy Chavarria has a new job. PVH Corp., the holding company that holds controlling interest in Calvin Klein, announced on Wednesday that Chavarria has been appointed Senior Vice President of design for Calvin Klein North America and Global Essentials apparel men’s lines.

Chavarria has been employed at Calvin Klein since February, and in his new position he is responsible for leading the conceptual vision and design of seasonal collections for the Calvin Klein North America Apparel and Global Essentials Men’s lines. And this new appointment aligns with Calvin Klein redirecting its brand to appeal to the taste and styles of a new generation,

Willy Chavarria launched his eponymous brand in 2015 and has collaborated with Kanye West, Hummel, Dickies, and K-Swiss. Additionally, Chavarria has designed for West’s Yeezy brand, American Eagle Outfitters, Ralph Lauren, Voler, and Dickies Construct.

Image courtesy of hypebeast.com

Shoe trouble of Lil Nas X

Nike is suing Lil Nas X for trademark infringement of its Swoosh logo. This trademark infringement is based on Lil Nas X’s “Satan Shoes,” which are inspired by his “Call Me By Your Name” music video.

The $1,018 sneakers are modeled after Nike’s Air Max 97s. The “Satan Shoes” allegedly contained one drop of human blood in the midsole and printed with the biblical verse Luke 10:18, which refers to Satan’s fall from grace.

The “Satan Shoes” were created by MSCHF and reportedly sold out minutes after their release. There were only 666 items of the customized sneaker.

MSCHF’s lawyers declared “Satan Shoes” were “not typical sneakers, but rather individually-numbered works of art.” According to MSCHF, the “Satan Shoes” follow the MSCHF’s 2019 “Jesus Shoes,” modeled on the same Nike shoe as the “Satan Shoes.”

A Brooklyn District judge has ruled a temporary restraining order on the manufacture and sale of the “Satan Shoes.”

You look good man. I will be in DC April 15-18. You will love the way I eat ass and fuck bubble ass long and hard. You will not be disappointed!!

You look good man. I will be in DC April 15-18. You will love the way I eat ass and fuck bubble ass long and hard. You will not be disappointed!

—William S. Gooch

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