Club Quarantine, The Hottest Summer 2020 Party

Image courtesy of dribble.com

As the globe adjusts to a new reality, the summer music festival season is officially canceled. In its place, the world has been invited to the biggest party on the planet, virtually. The COVID-19 pandemic has given birth to a new type of party, born on social media. “A new temporary way to bond with fans until a return to normal,” says Billboard Magazine. Who knew the power of music and dance could bring people together in times of need? It brings hope as an expressive relief to change the world. With venues and bars shut down from coast to coast, Fashion Reverie helps you jam out to all the hottest live streams and virtual parties during the coronavirus crisis. Without a cover charge, dress code, or drink minimum, feel free to tune in to the ultimate social-distancing dance party.

“I’m excited to see what artists will do following this pandemic,” stated Khyran Shank, a Los Angeles-based artist. It’s safe to say this current pandemic is pushing for not only change in society, but pushing our creativity as well. Integration is nothing new to the fashion world, constantly blurring lines with industry crossovers and brand collaborations. As fashion presentations have started to take place on digital platforms, we recall past fashion shows that utilized influencers, social media, and celebrity guest appearances to their advantage for promoting their seasonal collections. One might ask, how can the fashion industry continue to push the status quo while paving the way for new beginnings during trying times?

Image courtesy of bt.com

Increasing popularity by breaking the internet, social media platforms give brands access to millions of active users worldwide. Finding creative ways to engage their fan base, fashion brands are prioritizing engagement over sales as an extension of their brand personality and voice. In a branded opportunity for retailers, fashion houses are partnering with music streaming services as a way to remind listeners of in-store experiences. Companies, such as H&M, Forever 21, and Starbucks are shifting social media strategies, using musical platforms to offer more of a lifestyle approach to their marketing.

As one of the favorite music streaming platforms and social networks, Spotify is slowly becoming the music hub for fashion accounts. “People don’t just listen to Spotify, they live it,” says Spotify. As brands have become more receptive to the growing influence of social media, technology, and digital apps, the fashion industry has become hyper-connected with new audiences. Dominated by millennial consumers, Spotify speaks to a magnitude of the fashion-conscious target audience. In collaboration with brands such as H&M, Pull&Bear, and Victoria Secret, companies identify Spotify as a promotional tool for a content strategy to reach and engage with their community.

Image courtesy of wnycstudios.com

Other platforms have gotten in on the action as well. Making stay-at-home a little more bearable, Mashable notes “Instagram has announced a series of features. Co-watching allows users to view Instagram posts together with their friends over video chat. Yes, a watch party for Instagram posts.” Whether you’re working from home, seeking daily motivation, or taking a mental break, many creatives such as designer Timo Weiland, Louis Vuitton menswear artistic director Virgil Abloh, entrepreneur Hannah Bronfman, and even Ellen DeGeneres are hosting weekly breakout sessions on Instagram Live. Stuck indoors, live-streaming digital parties promotes social distancing while eliminating the risk of spreading the COVID-19 virus and endangering anyone’s health. Described by Refinery 29 as “the creative genius responsible for the international experience that is Club Quarantine,” DJ D-Nice told The New York Times,“Musically we found a way to use tech to unite people, that’s a beautiful thing.”

Be sure to head to The Roots’ YouTube channel on Saturday, June 27 for The Roots Picnic 2020. In its 13th year, the concert is partnering with Michelle Obama to urge voters to use their voices at the ballots this year. Performers include The Roots, H.E.R., Roddy Ricch, Lil Baby, G Herbo and many others. The event will also feature appearances by the former first lady, Janelle Monae, Kerry Washington, Tom Hanks, and more. The Picnic will be streamed here

Also, tune in on July 4th, as PBS will livestream “A Capitol Fourth” at 8 p.m EST, hosted by John Stamos and Vanessa Williams, and featuring performances by Patti LaBelle, John Fogerty, Renée Fleming, The Temptations, Yolanda Adams, and more.

Fashion Reverie’s Curated List of Who’s Who to Follow on Spotify:

Chanel

Marc Jacobs Mixtape Mondays

Alexander McQueen

Reebok

Victoria’s Secret

Glossier

Prada

Kenzo

D-Nice’s Homeschool Playlist on Spotify

Questlove

Jean Touitou

Telfar

Pyer Moss

Paris Fashion Week

—Courtney Wilkins

Speak Your Mind

*

Copyright © 2012-2020 | Fashion Reverie Publications, LLC - All Rights Reserved