Editors’ Pick: The UNIQLO x Marimekko Spring 2020 Collection

 

The COVID-10 pandemic is not stopping UNIQLO from doing one of things the brand does best, collaborate with fashion icons and other fashion brands. For spring 2020, UNIQLO once again collaborates with the Finnish design house, Marimekko.

UNIQLO first collaborated with Marimekko in 2010 in an ode to Finnish summer living with its bold prints and colors, adding a splash of fun to LifeWear. The UNIQLO x Marimekko limited edition collection represents one of the leading collaborations for UNIQLO in 2020.

“Our three seasons of working closely with Marimekko have deepened our understanding and appreciation for the Finnish fashion and design house and its art of printmaking. We are pleased to once again feature iconic Marimekko prints by the company’s legendary designers Maija Isola and Annika Rimala, and this time include a Finnish take on celebrating the end of long winters and the joys of summer times with friends and family. We hope the new LifeWear will be enjoyed by all,” expressed Yuki Katsuta, Head of Research & Development, UNIQLO Co., Ltd.

“Brand collaborations with partners with whom we share values and are able to create something truly exciting for customers represent unique opportunities for Marimekko to share our design philosophy with a wide global audience. We are thrilled to partner with UNIQLO again, with a splash of summer fun that builds on the strengths of both brands: Marimekko’s empowering aesthetic renowned for its art of printmaking and UNIQLO’s high-quality, functional and affordable LifeWear made for all,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.

Images courtesy of exposure.net

As some US cities are beginning to loosen stay-at-home restrictions, this is a good time to start considered spring 2020 wardrobes that are comfortable, affordable, and stylish. The UNIQLO x Marimekko collection highlights relaxing times with signature V-neck maxi dresses and shirt styles that pair seamlessly with wide cropped pants, skirts, and shorts, all in joyful Marimekko prints of course. With plain bottoms, the line offers numerous great coordination looks in comfortable fabrics such as linen blend, cotton and jersey. Thin new Pocketable Parkas keep summer rains at bay.

The UNIQLO x Marimekko is available online on April 23 and in UNIQLO stores when those stores open.

Staff

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