Menswear Alert: Missoni’s Fall 2020 Campaign


We are living in the age of a new masculinity. GQ’s2019 November issued detailed that fact and it was one of Fashion Reverie’s seven predictions for 2019.

This new masculinity embraces more bold color for men, more expansive silhouettes, and injecting elements that were once considered feminine into a masculine aesthetic. As more menswear brands incorporate this new masculine direction, male consumers are being presented with more fashion options. No longer is a dress shirts, corporate suit and weekend athletic gear the main options for male consumers. The sky is becoming the limit!!

Missoni has always been on the cutting edge of menswear fashion. Always ahead of the curve, 2020’s new masculinity is in stride with where Missoni has always been projecting its menswear design aesthetic.

Images courtesy of Missoni/C&M Media

The Missoni Man fall 2020 collection is a composed extemporization of inflections, embellishments and forward momentums that takes its cue from the evolving jazz scenes of the ‘70s and ‘80s; a period of cultural fusions, liberal vibrations, and an unabashed glamour and eclectic bohemianism that spanned eras and genres. Through a collection of varying textures, volumes, patterns and color, this season epitomizes the rhythmic diversity of the music of the times in contemporary form, creating a uniquely improvised style that is cool, intense and as expansive as ever.

This season places an emphasis on voluminous, light and airy knitwear that feels more like outerwear pieces, with shawl-collar cardigans and bombers in animalesque patterns and patchwork-like jacquards or heritage multi-stitch jacquards from the Missoni Archives. Other key pieces include: an oversized, softly-tailored, double-breasted coat in embroidered felted wool or backed loom-knit fabric; a caban coat with shearling shawl collar in a backed loom-knit fabric; a bomber in nappa leather with loom-knit inserts in lamé; a reversible car coat in a cotton and wool blend together with a viscose twill jacquard pattern that creates an ikat effect; a reversible hooded blouson; and shirting made in an exclusive cashmere pashmina fabric. Generously cut, over-dyed trousers are inspired by loose-fitting military trousers and created in a patchwork of varying stitches. A slick Chelsea boot and a revamped military boot, both in richly colorful exotic leathers, add that final articulation to a series of rhythmic pulses and crescendos.

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