When it comes to Bridal Fashion Week, the bridal brand Watters is like a smorgasbord of bridal styles, silhouettes, and fabrications. In addition to their main line, the brand also offers up Wtoo and Willowby by Watters. While Watters has traditionally played bridal’s greatest hits from beautiful lace gowns to floral-embroidered gowns, what stands out most about Watters is the brand’s inclusive scope. Producing three different bridal collections for three different types of brides does facilitate more variety, but Watters is much more than the quantity of its bridal gowns, Watters connects to and implements what the modern is looking for at an affordable price.
This season’s mainline Watters collection was designed with both drama and comfort in mind, and nothing was too form-fitting. The opening look was a strapless A-line gown with a lace bodice and sheer skirt that gave both sex appeal and traditional glamour all at once. In ostentatious Watters style, it was paired with a giant feather hat, as a reminder that Watters isn’t always for the most traditional bride. While their designs are approachable, Watters promote individuality.
Wtoo by Watters had a very Southern Belle aesthetic. The opening dress, named “Dixie,” with details of a sleeveless V-neck with geometric and floral beading set the mood of the collection. The “Hardin” strapless modified sweetheart wedding dress with allover silver beading looked perfect for a young bride from Charleston, South Carolina about to marry her high school sweetheart. The Southern debutantes will know where to go for their dress if they are getting married next year.
Willowby by Watters had a youthful, ephemeral essence, but not without its classic touches. A tulle wedding dress with off-the-shoulder sleeves was on trend, featuring the expected lace appliqués. The collection was also accompanied by a sheer lace wedding dress, with a slip, long-sleeves, and a high-neckline for that bride looking for a mix between sexy and demure.
Photos courtesy of Watters
In their continued efforts toward diversity and inclusion, Watters also featured several plus-size models. The plus-size market is a $20 billion opportunity. Diversity continues to be the brand’s mother of invention.
Kristopher Fraser
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