Kim Kardashian image courtesy of zimbio.com, Sarah Jessica Parker and Lindsay Lohan images courtesy of nymag.com
Fashion Reverie looks back at fashion brands that have unwisely chosen celebrities as their creative and artistic directors and the missteps of some of these appointments. While some of these directorships actually have been fruitful, for the most part, most have been a trip to the land unbountiful.
Though she keeps her name in the press and some of her fashion collaborations have reaped big bucks and name recognition, TV reality star extraordinaire Kim Kardashian’s creative venture with moderately priced retail chain Bebe was a gloried flop. Riding high on her “Keeping up with the Kardashian” reality television fame, Kim Kardashian started her creative venture with Bebe in 2010.
Images courtesy of perezhilton.com
The collection was composed mostly of tight, short, bodycon-like dresses that would only appeal to a limited audience. Bebe’s president Emilia Fabricant said it best, “The sisters do still have relevance, but at Bebe we need to move with fashion and we want to be first in the fashion world with everybody else and not fall behind. We are definitely assessing the situation.”
Kim’s role at Bebe only lasted two collections. Also, her trip to bountiful with Sears the following year wasn’t so bountiful, either. Apparently, Kim doesn’t have the Midas touch all the time.
Kim, Kim, Kim stick with what you do well. Then again, what is that?
Images courtesy of whatshaute.com and hotelfashionland, respectively
One of the most bizarre matchups and most disastrous was Lindsay Lohan for Ungaro. When the announcement came out that Lindsay Lohan would collaborate with Ungaro’s creative director Estrella Arch for a reported multi-year, multi-million deals, the fashion industry chuckled and scoffed. Their guffaws were well warranted. Lohan sent out sequined pasties among a number of tacky, embellished, “leave your money on the nightstand” garments. WWD called the spring 2010 collection “ an embarrassment.”
Then again, isn’t Lohan herself an embarrassment? Lohan was initially hired to inject a youthful sensibility into the embattled fashion house. All she brought quite frankly was debris. Another celeb bites the dust!!
Sarah Jessica in Heritage Halston at the 2010 Met Costume Gala. Image courtesy of popsugar.com
“Sex and the City” made Sarah Jessica Parker (SJP) a fashion icon. That said; matching SJP up with Halston Heritage as chief creative director didn’t seem as much as a stretch as some of the other celebrity pairings. Though her tenure at Halston Heritage was short and probably ill timed, SJP lasted only a year. The marriage seemed as though it was made in heaven. Apparently, no, SJP revealed two-years after her departure that she was never paid a dime for her work at Halston Heritage.
—Staff
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