How do you take a menswear brand that has a signature DNA and keep the collections fresh and relevant season after season? If you don’t know the answer, then look to Nautica.
Does Nautica bring in different silhouettes every season? No. Does the brand incorporate innovative textile techniques and fabrications every season? Not necessarily. However, Nautica manages every fashion season to evolve their design aesthetic, embracing a wide male demographic. Whether the male consumer is looking for a more streamlined, fitting silhouette or bold neon colors, Nautica finds a way to incorporate the expanding male design palette into their signature design aesthetic. Which is not an easy thing to do, being that Nautica’s DNA centers around American nautical sportswear.
For spring 2917 Nautica was inspired by the modern Riviera with its coastline of rich nautical colors of aqua and sky blues and sand whites. Nautica seeks in this spring 2017 collection to reimagine the Riviera coastline with its mix of international cultures, travelers, and the fun and seaside activities that are a part of the Riviera lifestyle.
Different from previous runway shows and presentations, Nautica includes some female models as a part of its Riviera fashion tableau. And by introducing its spring 2017 collection as a presentation instead a runway show, the brand was able to handedly conjure up images of the modern Riviera lifestyle. (Models strolling down a runway would have just been another dissertation on Nautica’s usual nautical aesthetic.) And you cannot deny Nautica’s inclusion of a diverse group of top models—Chad White, Adonis Bosso, David Agbodji, and Jae Yoo.
Standout looks from the spring 2017 collection were the brand’s Sting Ray yellow stretch twill Barricuda jacket with navy rayon Breton sweater, bright white nylon print Anorak with bright with nylon print board short, sail white stretch linen blazer with jet navy nylon sail stitch board short, and jet navy stretch twill schooner jacket with jet navy nylon print board short.
—William S. Gooch






























