Retail sales are a year-round occurrence. And this is a relatively new development. For those above the age of 35, department store sales happen at strategic times during the year and usually at the end of a fashion season as a way to clean out inventory, making room for new deliverables.

Those days are in the past and as brick-and-mortars are struggling more than ever to keep the doors open, retails sales have become the bread and butter of sales. In the run-up to holiday sales, brands have put a tremendous amount of energy into promoting product and unlike the market sales of yesteryear; Black Friday/Cyber Monday is not about getting rid of inventory.

Fashion Reverie has assembled and interesting array of fashion brands that want exhaust your pocketbook and put a smile on your face.

Image courtesy of ABG-NYC

You have probably heard that DSW INC. and Authentic Brands, which include Vince Camuto shoes and all the other brands under the Camuto Group auspices, acquired Camuto Group. That said; Vince Camuto is still having a fantastic Black Friday deal. And what lady wouldn’t want some Vince Camuto shoes?Vince Camuto Black Friday deals include 40% off Entire Purchase with CODE: BLACK40 and 50% off Style Steals with CODE: STYLE50. Your feet will be so thankful!!

Image courtesy of Show Me Your Mumu

Would you describe your personal style as bohemian? If so, then Show Me Your Mumu is the fashion brand for you; especially if you are looking for that eye-catching holiday garment.With a chic selection of fun and flirty formal dresses, and bold and beautiful bohemian dress, you are sure to find that perfect garment for your holiday needs. And you also will not break your budget.

On November 20, the brand is starting its Black Friday sale with 40% off select styles including sale with the code SHOPBLKFR. And on November 26 Cyber Monday begins with new styles added to the site. Discount increased to 50% off select styles using the code CYBERMUNDAY.

Photo courtesy of Shout PR

OK, you have the shoes and you have the dress, did you forget about your face? Pulse Skin Care is a specialty line of skincare created for the super active. Offering travel-friendly sizes of multiple products, which are ideal for the active travelers on your list: Quick Fix Spray, Bruise Be Gone Serum, Sore Muscle Rub and more are small-batch, made in the USA, formulated with natural ingredients, and help prevent and resolve blemishes and pains for all explorers, (and athletes especially)!For Black Friday, Pulse Skincare is offering 30% off site-wide with Promo Code: Black30. For purchases over $50, Pulse Skincare is offering a free muscle relief bath bomb, an Acai-scented bath bomb, with Epsom Salt, Coconut Milk, Acai, and Grapefruit for muscle relief.

Photo courtesy of Chic Execs

Whether you are at work, out to dinner or at a special event, you can track your heart rate and steps in a discreet and fashionable way with the NEW Fitbit Charger from Funktional Wearables. From vintage elegance to casual boho-chic, the Fitbit Charge 2 has beautiful designs to amp up your arm candy for any occasion. Or, try the sleek and smooth HR Protective Covers; made with the perfect mix of protection, durability, and fashion-forward elements, these protective covers add maximum security to your activity tracker and are also interchangeable. BLACKFRIDAY30 will give customers 30% off their total order, including sale items, no exclusions. The sale runs from 12 am eastern time on Friday and run through 11:59 PST Monday.

Photos courtesy of Haney

Are you looking for that perfect holiday dress with a relaxed, red carpet appeal? Of course, you are. That said; look no further. Haney specializes in California glamour and that could be just the right look for you for the holidays.Founded by red-carpet stylist and Harper’s Bazaar, Allure, and Marie Claire editor Mary Alice Haney, the brand embodies effortless West Coast style with its redefined classic made from high quality fabrics. Celebrities from Chrissy Teigen, Kerry Washington, Jane Fonda, and Taylor Swift to Reese Witherspoon, Heidi Klum, and Karolina Kurkova have worn Haney.

For Black Friday, lock in savings on your Haney favorite pieces during Haney’s biggest sale of the year. Use discount code VIP30 for a limited time only. Photos courtesy of Style PR If you are looking for a brand that specializes in highlighting a woman’s curves, House of CB London is the brand for you!! Although House of CB London is located across the Big Pond, don’t le that reality cause you to shy away from some their great deals for Black Friday/Cyper Monday. You will find 50% off site wide AND three for $160 on select pieces.   Photos courtesy of Lavish Alice Whether you are looking for a great coat, a fashion-forward top or blouse or an eye catching holiday dress, Lavish Alice has the great looks that will satisfy all your holiday needs. This London-based brand has a 60% site-wide holiday discount, starting on November 21 through November 27.—Staff