Gardens have often served as wedding backdrops. New York’s Brooklyn Botanical Gardens and Bronx Botanical Gardens are popular wedding venues, with weekends booked for weddings, especially throughout the spring and summer. For spring 2027, Woná Concept and Eva Lendel looked to gardens for inspiration for their collections.
Titled El Jardin Del Edén, which translates to Garden of Eden, the collection was not inspired by the setting of the biblical story of Adam and Eve, but rather by a modern interpretation of what it would be like if the Garden of Eden existed today, imagined as a wedding venue.
Woná Concept introduced two collections for this season: the White Edit and the Atelier La Femme edition. The White Edit featured 25 gowns marketed toward traditional bridal consumers. The collection showcased Woná Concept’s signature elements, such as corsetry, silk, lace, and hand-embroidered details. Dress styles, namely the Benson and Beryl, highlighted the brand’s approach to creating highly structured corset bodices and contrasting them with skirts that were either flowing or made from delicate materials, such as lace crafted with floral, garden-inspired details.
This season also marked the introduction of the Woná Atelier La Femme Edition, a new couture bridal collection. La Femme included 20 dresses and was much heavier on tulle and satin than the White Edit, playing on the concept of the gown as a blossoming flower. Each gown required an average of 150 hours of handwork, with the intricate craftsmanship evident in details like floral appliqués, beaded lace, and crystal tulle.
Compared to its more maximalist sister brands, Eva Lendel stuck to its minimalist approach for the more understated consumer. The collection, titled “Sirenity,” drew inspiration from the myth of Greek sirens, who were female-like creatures with beautiful voices that lured sailors to their deaths with their songs. As a bridal brand, they obviously weren’t playing on the doom of the myth, but rather on the femininity, allure, and desirability of the sirens.
Images courtesy of the respective brands
Seashells and sea stones inspired the shapes of the Eva Lendel gowns. The collection featured 30 gowns with details such as silk Mikado, silk lace, and organza. Several gowns were made in classic white suiting fabrics, with layered silhouettes creating a modern feel and preventing them from appearing too pared down despite the minimalist approach.
In a market clearly in recession—whether the U.S. government wants to admit it or not—Woná Concept and Eva Lendel have found a way to target bridal consumers across all demographics and aesthetic preferences. It’s a testament to the versatility of the brands and how, to stay afloat in these turbulent times, it is more important than ever for bridal brands to target every customer in a curated way, rather than just throwing designs against the wall and hoping they stick and sell.
—Kristopher Fraser
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