Fashion News Alert: Lacoste Cuts Ties with Moha La Squale and Romeo Elvis, Ralph Lauren Cuts Staff, and Sean Combs Collaborates with Missguided

Image courtesy of bookska-p.com

Lacoste has ended its relationship with rappers Moha La Squale and Romeo Elvis after several young women has accused the rappers of sexual assault on social media. Lacoste started collaborated with French rapper Moha La Squale in 2018 and Belgian rapper Romeo Elvis in 2019.

“[Lacoste] would like to make clear that, when we associate our corporate image to a brand ambassador, the idea behind the operation is to open up new horizons for both parties. This is not what is currently happening in France with some of these [ambassadors], and we deeply regret this,” stated Lacoste in a press release sent to AFP, confirming information reported by French news channel BFM TV.

Moha La Squale has been under investigation since early September for “sexual assault,” “wilful abuse” and “death threats,” following accusations by three women, who all filed complaints. A fourth accusation was filed on September 11. And Romeo Elvis apologized on social media in September for having“used [his] hands in an improper manner on someone,” saying he thought he was responding “to an invitation that was no such thing.” He said that “something that is too often seen as a banal act is a mistake that should not be made,” adding “I’m not proud of this situation, and I hope to serve as an example that must not be followed,” as reported on fashionnetwork.com.

Image courtesy of Missguided

P Diddy collaborates

Sean Combs, aka as P. Diddy, will collaborate with fast-fashion e-commerce company Missguided. This collaboration with Combs’ fashion brand, Sean John, will result in a streetwear women’s collection.

The collaborative collection will come out later this month. It has been revealed that the collection will be a 117-piece collection inspired by Sean Combs’ music history. Sizes will range from XS to Plus, retailing from £12-£80.

“Real disruption that resonates with customers, isn’t just about getting ranges and collaborations right, it’s about being prepared to break new ground,” said Missguided Founder and CEO, Nitin Passi, as detailed in a fashionnetwork.com article. “And with Sean John x Missguided, that’s precisely what we’ve done—the first Sean John collaboration for women, built around how we know the Missguided customers want to look. And we’ll be unveiling additional Sean John x Missguided ranges as our partnership builds.”

Combs commented, ‘it’s an exciting partnership” for his label and that “we feel like the time is right to bring a strong, style-driven collection to market for women. We couldn’t think of a better partner than Missguided, because they get it. Over the years, women have supported the brand, worn our iconic velour tracksuits and have been asking for a collection, so here it is.”

The collaboration will be available online on September 29.

Image courtesy of Ralph Lauren

Cuts at Ralph Lauren

Ralph Lauren Corp. announced on Tuesday that it would cutting 15% of the company’s global workforce by the end of 2020. Ralph Lauren Corp. currently employs 24,900 employees, and these cuts could affect 3, 700 workers.

“The changes happening in the world around us have accelerated the shifts we saw pre-COVID, and we are fast-tracking some of our plans to match them,” Chief Executive Officer Patrice Louvet said. The COVID-19 pandemic has caused consumers to decrease their buying of luxury handbags, and other accessories.

“After stores reopened, the second phase of recovery for retailers is looking at their balance sheets and how to improve profitability, and for high-end clothing companies, that often means closing stores or letting people go,” said Jessica Ramirez, retail analyst at Jane Hali & Associates, as reported in fashionnetwork.com.

That said; online consumption of luxury goods has increased during the COVID-19 pandemic. This surge has caused Ralph Lauren Corp. to invest more money and resources into digital platforms.

—William S. Gooch

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