Eleanor Lambert: A Charmed Life, Part 2

Part Two

FR: You touched on this a little bit in Part 1, but could you elaborate more about how Eleanor Lambert started Press Week?

John Tiffany: Well, it is a little complicated how Press Week started.  Everyone knew that WWII was just around the corner, so the federal, state and local government, the International Ladies Garment Union and other manufacturers formed the New York Dress Institute to take advantage of the shopping habits of women when the male population was away in combat. Everything during wartime was rationed, so women had extra money to spend on clothes. Though fabric was rationed and a lot of the fabric was used to make military uniforms, there was a significant amount of fabric left over to make women’s garments. The rationing of fabric also resulted in dresses being shorter in the 40s.

The New York Dress Institute wanted to promote shopping, so they had an advertising campaign to get American women to buy clothing made by American designers. At any rate, the ad campaign was not good and all the major retail stores at the time, Bergdorfs, Saks and Bloomingdales, were appalled. So Eleanor Lambert was brought to give a bit of taste and sophistication to the ad campaign. Eleanor Lambert invented the Best Dressed List with society women wearing American designers as a part of the campaign. Eleanor suggested that in addition to the Best Dressed List there should also be an event to show the collections of American designers to the press. Her ideas were embraced and this series of events birthed Press Week, which came to be known as New York Fashion Week.

FR: Many people believe Eleanor Lambert’s crowning achievement was the Grande Divertissement à Versailles. Could you elaborate on that?

John Tiffany: Eleanor believed and I believe her crowning glory was spearheading the Grande Divertissement à Versailles. She was probably the only person that believed in the importance of American fashion from the 1930s. She had to prove the American aesthetic was just as important and revolutionary as their European counterparts. It was not until the Versailles exhibition that American fashion was given its rightful place.

While the French designers at the exhibition put on this over-the-top fashion show, the American designers (Halston, Anne Klein, Stephen Burrows, Oscar de la Renta, and Bill Blass) demonstrated the fashion-forward sensibility and youthfulness of American designers. This exhibition raised the visibility of American designers and American Vogue and Harper’s Bazaar realized that American fashion was just as important as French and Italian fashion.

Because of the Versailles exhibition fashion shows stopped using commentators to narrate the shows and started incorporating music into the presentations. Fashion used to dictate down and Paris was the center of the fashion universe, but after the Versailles exhibition, New York became a major force. The breakout American stars of the Versailles exhibition was Anne Klein and Stephen Burrows because they were pulling from the street and capturing the cultural revolution of the 70s.

FR: She also helped open the door for African American models, could you talk about that?

John Tiffany: Eleanor Lambert used black models in her shows going back to the 1940s. Every time a fashion designer is credited with using black models, that designer was usually a client of Eleanor Lambert. Eleanor Lambert was instrumental in having 12 black models in the Versailles exhibition and as a direct result of that in August of 1974 Beverly Johnson appeared on the cover of American Vogue.

Eleanor Lambert would not say that she forwarded the careers of African American model, but she was instrumental. She used black models in the Coty Award shows and her March of Dimes fashion shows. This point of view continued, even into the 90s when I worked for her, she was requesting designers to use black models in their lookbooks. She also had African American designers as her clients from Stephen Burrows to Willie Smith and B. Michaels.

FR: Could you speak about her eccentricities?

John Tiffany: Eleanor Lambert loved over-the-top jewelry and comfort food. She loved macaroni and cheese, she love mashed potatoes, and bacon. She also had weird quirks. She hated taking the tunnel to the airport. She would always feel the elevator to see if the elevator was hot. I remember we had a meeting at the World Trade Center and she kept talking about the Trade Center collapsing one day. She was right!!

She was not a frivolous person; she knew the value of a dollar. But, she absolutely believed in talent and supporting that talent. She believed that fashion would be the number one industry in NYC and it was until it was recently replaced by finance.

FR: What in Eleanor Lambert’s childhood informed her extraordinary personality?

  John Tiffany: I can’t say for certain, but I know her father abandoned the family early in her    childhood. He was a circus promoter with a lot of charm and charisma, and though Eleanor did not see her father again until she was 25, she held him in high esteem. Maybe because her father was not around she became an overachiever and had to be the best at whatever she did.

FR: Why was she so committed to promoting American designers?

John Tiffany: She believed American designers were talented and deserved recognition. She never took credit for the designer’s talent; she was only interested in promoting them. Sometimes people immediately embraced her clients, and sometimes it took decades. But if Eleanor Lambert believed in your talent, she would keep promoting.

FR: In your opinion what is Eleanor Lambert’s legacy?

John Tiffany: I believe her legacy is wide and diverse. To hear the mayor of New York City say that Mercedes-Benz Fashion Week brings in almost a billion dollars in tax revenue every year is due to the work of Eleanor Lambert.  Creating the CFDA is another one of her legacies. With the formation of the CFDA, Eleanor Lambert took the power away from the manufacturers and put it back in the hands of the designers. The garment industry was running NY Fashion Week and those dates didn’t work for designers, so Eleanor Lambert broke that up and created the CFDA. Now, the designers control NY Fashion Week.

There is a documentary about the Versailles exhibition premiering during the Cannes Film Festival. I believe we are just beginning to know the depth and width of this great woman. Ultimately, her lasting legacy is the belief in the American fashion aesthetic.

FR: What’s next for you?

John Tiffany: What is next for me is documenting and telling more of these stories. I have some big projects in the works that I cannot reveal just yet.

—William S. Gooch

Eleanor Lambert and John Tiffany. Images courtesy of John Tiffany

Willem Dafoe Interview

The producers of The Hunter said you were the perfect choice for this role, that you embodied this character so well. Why do believe you were a good choice for this role?

Willem Dafoe: The producers and director told me they needed a guy that was old enough that you could believe he was at the end of his career, but also fit enough to be able to do some of the physical things required in the film. Also, they were looking for an actor that had a sense of mystery about him, and they felt I embodied the physicality and the mystery.

When I read the script I was attracted to the character, who is a kind of a misanthrope and cutoff from things, particularly at the beginning of the film. He is also at the end of his career and his identity is very tied up in his career, so you have that paradox. Things happen in the film that opens up some compassion in him.

Why do think that your character, Martin, who is a mercenary looking for this almost mythical Tasmanian tiger, through this quest starts to transform and feel compassion?

Willem Dafoe: Someone called this film an eco noir. You have two tracks in this film. On one hand you the narrative tightly focused on him trying to find this tiger, mixed in with the story of never being emotional or physically available for his family. He is also in crisis because he has pressure from his employer to retire after this last hunt. He in a place where is identity is up for grabs. All these things force his humanity to come out more.

Still from “The Hunter”

How did you prepare for this role?

Willem Dafoe: I worked with some old fashioned, outback kangaroo hunters who knew the Tasmanian terrain really well. And most of all I was set me up with a survivalist who knows how to live in the bush without modern conveniences and is very comfortable with nature. That was really important because having those survivalist skills was a key to the character and I also had to assume the attitude and posture of someone who hunts in the bush.

What is your relationship to the camera when you are working?

Willem Dafoe: My relationship with the camera changes according to the style of the film or the scene being shot. Sometimes I am very conscious of the camera, sometimes I am not. In The Hunter, I have very strong, specific actions so I am always making choices.

You could say in some way I was more of a collaborator and an integral part of setting the camera shots with this project than in some other films. And because of that I was more conscious of the camera. Still, I had very concrete actions that I had to play out because of the physicality of the role, which causes you to forget about the camera in those moments.

How is that different than performing in front of a live audience?

Willem Dafoe: In many ways it is not. In the theater your main job is to reanimate that character every performance, even if are improvising, you know what the perimeters are. While in film, you are almost always dealing with first impulses. You go to the location, you map out the scene, you shoot the scene, you move on; you don’t go back.

What attracted you to the story and your character in 4:44 Last Day on Earth?

Willem Dafoe: I was familiar with the director Abel Ferrara’s work and I am very attracted to directors that have a specific vision and way of working. Abel came to me with the scenario of the film, honestly, it didn’t resonate with me at first, but when we started fleshing out some of the sequences of the scenario, I started to get excited about the film. 4:44 Last Day on Earth is a movie where the audience participates; so, if you don’t get hang up on looking for action on this cataclysmic day, or what the signs are for the end of the world, then you accept the story of how two people decide to spend their last day on earth together.

When we screened the film in Venice, we could feel the audience join in this communal acceptance of togetherness of connecting to each other on Earth’s last day. I know that sounds hokey, but it was the general feeling that the audience recognizes that everybody struggles and that we have a commonality. I believe the function of art or telling stories is to find common ground.

Abel Ferrara stated that fiction was a way to make truth more concrete 4:44 Last Day on Earth. What is your take on that?

Willem Dafoe:  This film is Abel’s take on this convention that the world is going to end. If you ask too many questions about why the world is coming to an end, or who is responsible for destroying the earth, you miss the truth of this film, which is the how people access their lives, and what gives your life meaning. Everyone knows that their life is going to end, but if you only had 24 hours left, what would you do and how would you reflect on your existence.

Early on in your career, you said that you longed to play the hero, but you felt you would be cast as a villain or antihero because on camera your face read angry and mean. When did that change for you?

Willem Dafoe: Early on in my career because I wasn’t a smoothie and didn’t look like the boy next door I felt I would not be a romantic lead or a hero. For many years movie was a sideline for me, and I really made my career on stage. Now that I am older I am not concerned about that right now; I get offered very interesting roles, more wide-ranging roles now that really appeal to me.

 —William Gooch

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