Trends can feel like a chaotic mystery; how is it that designers across the globe seem to land on the same colors every season, almost like fashion telepathy? While silhouettes, prints, and textures follow their own unpredictable paths, color trends are a little less mysterious. Enter the Pantone Color Institute. While they don’t dictate what’s in, their expert predictions and influence help shape what we’ll be seeing everywhere. So, what hues are set to define 2025, making their mark on both Pantone’s radar and designer runways? Scroll down to discover the shades stealing the spotlight this year.
Image courtesy of Valentino
Wispy Pink
First up is the dreamy Wispy Pink. While pink has been having a major moment—thanks in part to the “Barbie” movie’s 2023 takeover and Pierpaolo Piccioli’s iconic Valentino collection drenched in vibrant pink—the hot, electric Barbiecore shade has officially cooled off. In its place? A softer, more ethereal take on pink. Wispy Pink brings a delicate, feminine charm that feels effortlessly chic, making appearances on the runways of Alaïa, Khaite, and Loewe.
Image courtesy of Nina Ricci
Plum
Oxblood red may have its moment every autumn, but now its ultimately cooler sister has stepped onto the stage for spring’s color trends. Used in strong, sculptural silhouettes, this shade is perfect for those who might want to go a bit bolder this season. From Nina Ricci to Altuzarra this shade is bold enough to capture anyone’s heart.
Image courtesy of Miu Miu
Mocha
If you think mocha is too moody for spring, think again … or maybe you just missed the memo from the runways. This rich, earthy shade was a standout, proving that neutrals don’t have to be boring. At Miu Miu, models floated down the runway in effortlessly draped jersey dresses in this warm tone, while Gucci embraced it in a way that made it instantly covetable. Moody? Maybe. But think of mocha as the perfect grounding shade for your springtime brights—sophisticated, versatile, and undeniably chic.
Image courtesy of Daniele Venturelli/Getty Images for Gucci
Citrus
Citrus shades (think zesty yellows, vibrant oranges, and punchy lime greens) are a spring staple, but this year, the trend took on a distinctly juicy twist. A perfect blend of lemon and lime, this electrifying hue dominated runways across the globe, with designers like Saint Laurent, Tove, and Bottega Veneta embracing its bold, refreshing energy. Whether in fluid silks or structured tailoring, this shade felt anything but expected—radiating warmth, vibrancy, and a touch of playful sophistication.
Image courtesy of Chloe
Butter Yellow
Hailed by Vogue as the color to wear this spring, butter yellow is having a major moment. A softer, more delicate take on citrus, this pale, creamy hue exudes femininity and quiet sophistication rather than bold intensity. Designers embraced its understated elegance, with buttery suedes at Chloé, chic separates at Chanel, and effortless dresses at Toteme. Subtle yet striking, this shade proves that sometimes, the softest colors make the biggest impact.
—Sydney Yeager
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