Fashion News Alert: Dior’s New Brand Ambassador, the Rolling Stones and Paul Smith, and Goodbye Gail O’Neill

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As famous athletes continue to be influential in the fashion industry, Dior has looked to the world of artistic gymnastics for their next brand ambassador. LVMH is one of the premium partners of the 2024 Paris Olympics and 2024 Paralympic Games, so it only makes sense that Olympic French gymnast Mélanie de Jesus dos Santos has been chosen as the brand ambassador for Dior who is owned by LVMH.

Mélanie de Jesus dos Santos is a four-time European champion. She was also a member of 2016 and 2020 French Olympic teams and a member of the bronze-winning 2023 World Gymnastic Championship team.

“Mélanie de Jesus dos Santos has won over the public and succeeded in her discipline through her talent, determination and resilience,” said LVMH in a press release. LVMH announced its brand partnership with the Paris 2024 Olympics after releasing its financials for 2023, which so far has been a 30% rise in net income, up from 8.5 billion euros to 42.2 billion euros.

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The Rolling Stones roll on

The Rolling Stones seem to be constant when it comes to news about icon brands. A constant since the 1960s, the Rolling Stones are in the news again with their collaboration with iconic menswear brand Paul Smith.

With the release of their first album in 18 years, The Rolling Stones is collaborating with Paul Smith—a long-time friend of Mick Jagger. The Rolling Stones x Paul Smith collaboration will feature exclusive vinyl design references the album’s title (a nod to East End slang for broken glass) with a photoprint rendering of smashed glass. There will also be cotton tees that will have the vinyl print as well as a version with a print of the reinterpreted signature stripe tongue logo front and center.

“As a brand, we’ve always had a close relationship with the music business, and I count The Rolling Stones as one of my all-time musical heroes. As well as being a fan, I’m also lucky enough to be able to call the band friends. It goes without saying that Hackney Diamonds is a phenomenal album, with a fearless spirit. For this launch, I wanted to create something that stayed true to the vision that the band set out—with a few subtle Paul Smith ‘twists’, as we call them,” detailed Paul Smith.

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Goodbye Gail

Top fashion model Gail O’Neill has passed away. O’Neil was a member of the tribe of black fashion models in the mid-80s that began to dominate the runways in Europe and the US.

The daughter of Jamaican immigrants, O’Neill began her career as a fashion model in the mid-1980s. O’Neill appeared on the covers of Elle, Essence, Vogue, Mademoiselle, and Sports Illustrated magazines. She worked for such esteemed designers as Ralph Lauren, Calvin Klein, Donna Karan, Perry Ellis, Marc Jacobs, and Michael Kors. Additionally, O’Neill secured ad campaigns for Coca Cola, Avon, and Revlon. O’Neill was known for her stance against smoking and would not appear in ad campaigns that promoted cigarettes or for companies that would not divest investments from South Africa.

After her modeling career O’Neill worked as a journalist, becoming one of the original correspondents of CBS’s “The Morning Show.” O’Neill quietly battled a terminal illness before dying at the age of 61.

—William S. Gooch



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