A. Potts Spring 2024

Fashion industry professionals have come to love Aaron Potts gender neutral fashion collections. Potts is perhaps the most formidable fashion designer in the gender-neutral niche.

That’s said, A. Potts’ spring 2024 collection is again gender neutral; however, this collection is more wearable with some garments solidly created for one gender or the other. With this spring 2024 collection Aaron proves that he is very adept at creating garments for either the masculine or feminine physique.

This spring 2024 collection was inspired by the intersectionality of fashion and urban nature. Dubbed URBANEARTH, this collection embraces nature as it would be found in an urban landscape and the concept of organic growth.

With a color palette this is mostly monochromatic and centers on strong neutral colors with some bold oranges, dark mustards, with a dash of metallic gold thrown in, this collection reflects a chilled-out spring walk through an urban terrain. This collection also has a splash of floral prints which conjure up an image of florals pushing up through the urban concrete.

Images courtesy of vogue.com

Standout looks in this collection, and there are several, includes the brand’s denim ensemble with wide legs and tuxedo-inspired jacket, the gold lame ensemble with kimono-like jacket and wide-legged shorts, navy leaf print shirt tied at the waist with wide-legged white pants, and the mesh and fringe black off-the-shoulder dress.

With this spring 2024 collection, Aaron Potts is priming his collections for a wider appeal. We hope that the fashion community and consumers will stand up and take notice. We have!!

William S. Gooch

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