The Asia Fashion Collection is a project produced and sponsored by VANTAN and PARCO CO., LTD to provide a platform for fresh and emerging talent in the fashion industry throughout Asia. Designers compete for a chance to debut their collections during New Yor Fashion Week (NYFW), judged by prominent industry experts like Kaname Murakami, the editor in chief of WWD Japan, and Takanobu Kono, Official Evangelist of Shopify Japan. This season, six designers debuted their collections from across Asia to be presented on screens in New York’s Spring Studios. The project, with its focus on discovering and nurturing new talent, comes with major cultural implications in terms of Asian fashion and youth subculture, making it a significant fashion show since all perspectives are fresh with each designer having their finger on the pulse of fashion.
The first collection, Yuuna Ichikawa by Yuuna Ichikawa from Japan, is inspired by dance, youth, music, and movement. ‘Youth in Heart’ is embedded in the sheer fabric across model’s chests while the collection’s muses are Loie Fuller, pioneer of modern dance, and Patti Smith, punk rock icon. The collection, in neutral shades of gray, white, and black, features billowing construction, untamed and carefree design in sharp, wide shoulders and overextended leather sleeves and strings that take up space like an arm that extends across a stage in a swirling dance. Movement and youth are also concepts that danced across several other collections.
WooLeeX by Yu Nung (Jerry) Hsieh and Ming Jo (Cynthia) Hsieh from Taiwan, for example, features custom fabrics in patterns of mountains, forests, and plum blossoms printed on 3D jacquard. The jacquard pattern is meant to symbolize the emotional reactions of music listeners from deep melody to joyful dancing. The fabrics are works of art with intricate detailing and vivid imagery with oversized tailoring allowing for unrestrained movement.
COCOTONO by Kotono Fukazawa from Japan, also uses movement as a backdrop for the collection to conceptualize how distorted movement evokes a feeling. The first menswear piece is a plaid jacket with distorted fabric that drips like the ice cream in the model’s grip styled with youthful short pants and long socks. The collection, like Yuuna Ichikawa, plays on depictions of youth, but in a more literal manner with a blue oversized coat patterned with a felt fence and fluffy sheep while the model holds a pillow. The collection, like many of the other collections, is meant to be carefree and even comedic to bring upon an emotional response.
Like COCOTONO, SUNG JU by Sung Ju Lee of South Korea, also carries the comfort of a bed to the runway in an emotion-driven presentation inspired by the designer’s personal experience being teased for his name’s association with a Korean yellow melon. The collection swells in vibrant shades of pink and yellow across puffer coats, pillowing constructions, and fluffy slippers sliding over the runway. The pieces can be categorized as “dopamine dressing” meant to boost mood, which is expected to increase over 2022.
“Dopamine dressing” is even more evident in DOKKA Vivid by Nodoka Sugauchi and Akiho Ka of Japan with their mixing of a variety of floral prints and bright colors as models hold brilliant hued Japanese hanging lanterns. The pieces resplendent with vitality, are also sustainable using upcycled fabrics, like on their kimono mask. DOKKA Vivid also reinterprets classic Asian designs like the kimono as two models walk together wearing floral print coats with billowing reflective fabric in the back.
Images courtesy of New York Tokyo LLC
Glenda Garcia by Glenda Garcia, who is Indonesian and based in New York, also reinterprets classic designs through deconstruction to provide a fresh perspective. Her pieces are designed for the modern working woman and deconstruct traditional workwear pieces to form a collection featuring oversized garments, asymmetrical construction, and leather fabrications styled with rainboots.
For the fall 2022 season, the showcase reflects themes of youth, movement, and rebellion showing a lack of restraint through billowing designs and oversized silhouettes. The presentation depicts a focus on sentimental fashion that evokes strong feelings and memories. All collections are current and modern, so it is appropriate that the AFC also created a fall 2022 Metaverse Project to debut artwork inspired by each brand in Japan’s NFT marketplace “nanakusa.” To view the NFT artwork, visit nanakusa.io!
—Tessa Swantek
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