Fashion News Alert: America Ferrera’s New Gig, Travis Scott’s Trouble with Nike, and Gucci Returns to Milan Runway in 2022

The image courtesy of thefader.com

There is more trouble for hip-hop artist Travis Scott.  Nike has decided not to move forward with its sneaker collaboration with Scott since the deadly concert debacle at the recent Astroworld festival in Houston, Texas where Travis Scott was the headliner. Ten people were killed a the Astroworld festival.

“Out of respect for everyone impacted by the tragic events at the Astroworld Festival, we are postponing the launch of the Air Max 1 x Cactus Jack,” Nike said in a statement on their website. In a statement, Scott said he was “absolutely devastated by what took place.” He pledged to work “together with the Houston community to heal and support the families in need,” as reported in a fashionnetwork.com article.

Travis Scott’s collaboration with Nike, The Nike Air Max 1 x Cactus Jack sneakers, was scheduled to drop in December. Nike has pulled the campaign.

Travis Scott has had several collaborations with brands prior to the tragedy at Astroworld. Prior collaborations include McDonald’s, Hot Wheels, Helmut Lang, and Saint Laurent. Dior currently has a menswear collaboration with Scott in the works that should be available for the spring 2022 season.

Image courtesy of businesswire.com

America Ferrera and Covergirl

Actress America Ferrera has a new job!! America Ferrera is a new brand ambassador for Covergirl.

“We have admired America for years and her message about owning your identity as your superpower. She is intelligent, authentic and fearless and always honors herself, which is exactly what the Covergirl brand loves about her,” said Stefano Curti, chief brands officer, consumer beauty, at Coty, parent company to Covergirl, as reported in fashionnetwork.com.

“America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural Covergirl partner, as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community.”

Ferrera’s breakout role came as the heroine in the highly rated “Ugly Betty.” Since that time, Ferrera starred in and executive produced the workplace comedy “Superstore.” She is making her feature film directorial debut with “I Am Not Your Perfect Mexican Daughter.”

As a Covergirl brand ambassador America Ferrera will be featured in a range of campaigns. “Easy and natural makeup has always been my favorite kind of beauty. I like to feel and look like myself,” added Ferrera. “For me, beauty is about loving and accepting myself first and foremost and as a Covergirl, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower.”

Image courtesy of wwd.com

Gucci returns to Milan Fashion Week

According to Gucci’s CEO Marco Bizzarri, the luxury brand will return to the runway during Milan Fashion Week in February 2022 for the winter 2022 season after a two-year absence.

Gucci Creative Director Alessandro Michele has expressed the need for change in the way that Gucci presents its collections, following his own rhythm, so to speak. “I feel the urgent need to change a lot of things in the way I work,” he wrote on his Instagram account, denouncing “deadlines which risk to humiliate creativity” and “an excessive performativity that today really has no raison d’être.”

True to his own perspective, Michele presented a short series of films in November 2020 at a festival that highlighted the new Gucci collection. And in July 2020, Michele presented his first collection via video. Gucci’s most recent collection was a live runway presentation held in Hollywood.

Gucci’s return to the runway may be an indication that digital presentations are not working for the brand, as other Kering-owned fashion brands are experiencing a similar result. Revenue for Gucci slowed in the third quarter.

 —William S. Gooch

Speak Your Mind

*

Copyright © 2012-2021 | Fashion Reverie Publications, LLC - All Rights Reserved