Fashion News Alert: California Garments to Get Hourly Wage, Guess Launches Anna Nicole Smith Collection, and Tom Brady to Launch Fashion Line

Image courtesy of wwd.com

Some creatives become more famous after they have passed away than when they were alive. The list is long and extensive—Marilyn Monroe, Picasso, Van Gogh, Jean-Michel Basquiat, Keith Haring, Christian Dior, George Floyd, and others.

Though Anna Nicole Smith was hugely popular while she was alive, her popularity continues with Guess launching the Anna Nicole Smith Collection as a part of their New Originals. The collection will be available in October.

“Anna Nicole Smith is essential to ‘90s fashion. Anna’s legendary beach shoot revived for this collection and the campaign with Sydney Sweeney is the perfect timeless moment to continue to celebrate one of the most iconic Guess Girls with a new generation,” said Guess’ brand partnerships director, Nicolai Marciano, as reported in fashionnetwork.com

The 32-piece collection which features women’s and men’s clothing looks back to some iconic vintage collections when Anna Nicole Smith was the face of Guess. The collection is inspired by the hues of the ocean which was the inspiration for the 1993 Miami photoshoot by Wayne Maser, featuring Anna Nicole Smith.

The men’s collection offers a selection of long and short-sleeve tees, sweatshirts, crewnecks, hoodies and a black denim jacket and matching pant. All the while, the women’s capsule features an array of tees, mesh shirts, bodysuits, sweaters, sweatpants, crewnecks, jumpsuits and include a matching gingham jacket and pant, as well as a teal denim jacket and pant. 

The collection will be available for purchase in select Guess retail stores and Guess Originals pop-ups globally, as well as guessoriginals.com and select styles at urbanoutfitters.com. Price points range from $12 to $248 for shirts, jackets, denim, socks, hats, and handbags.

Image courtesy of people.com

Tom Brady branches out

Athletes starting their own fashion line has been around for some time. So, it is surprising that Seven-time Superbowl Champion Tom Brady is just jumping into the fashion fray.

This past Tuesday, Tom Brady announced that is launching his own namesake fashion line. The menswear brand, called “Brady,” will launch in December. “Brady” has been in the works for three years, developed by Public School co-designer and co-founder Dao Yi Chow, and Jens Grede, who has worked with Kim Kardashian on her SKIMS brand.

The menswear collection uses “innovative technologies, advanced fabrications and more sustainable practices to offer intelligently designed and highly engineered pieces for optimal performance on and off the field,” according to a recent press release. The brand will be sold direct-to-consumer at brady-brand.com with the first drop set to feature a range of product from the ‘Train’ and ‘Live’ collections.

Image courtesy of the Los Angeles Times

Garment workers’ victory

On Monday, California Governor Gavin Newsom signed a bill that will ensure that garments are paid an hourly wage instead of just being paid for piece work. This new bill, the Garment Workers’ Protection Act, will help workers get closer to the California minimum wage of $14 an hour.

“California is holding corporations accountable and recognizing the dignity and humanity of our workers, who have helped build the fifth-largest economy in the world,” Newsom said in a statement, as reported in fashionetwork.com. “These measures protect marginalized low-wage workers, many of whom are women of color and immigrants, ensuring they are paid what they are due and improving workplace conditions. We are committed to having their backs as we work to build a stronger, more inclusive economy.”

Some critics believe that this bill will drive garment manufacturing out of the state. Labor groups contend that this bill will be good for workers and help monitor many of the garment factories that are not well regulated in California.

 Los Angeles has the highest concentration of garment worker in US. And 85% of them do not earn minimum wage. The average take home pay is $300 a week for 60 to 80 a week.

—William S. Gooch

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