Fashion News Alert: Sonia Rykiel to BE Acquired by G-III, Gabrielle Union Relaunches Fashion Line, and Tennis Star Emma Raducanu Has a New Gig

Image courtesy of e!online.com

Gabrielle Union is not letting any grass grow under feet. She has a new book out, You Got Anything Stronger, and now she is relaunching her namesake fashion line through the Saadia Group.

Union’s namesake brand originally launched in 2017 exclusively at New York & Co. with everyday wardrobe staples. The namesake brand was immediately successful. This time around Union’s namesake brand will have monthly rollouts at New York & Co. and Lord & Taylor with plans to release future drops at Fashion to Figure, a leading plus-size fashion brand.

“We are excited to have Gabrielle Union join the Saadia Group, her brand is the perfect fit for our family of brands. We are excited to offer our product development expertise to relaunch her line bigger than before, with product at New York & Company and a debut at Lord & Taylor,” said Jack Saadia, principal and cofounder of The Saadia Group, as reported in fashionnetwork.com. “Our customers have been asking for the return of her line and we are confident that Gabrielle’s creativity and authentic style will continue to resonate with them.”

“It’s great to join the Saadia Group and be back with the New York & Company family, designing my line once again!” added Union. “With every collection I design, I want to ensure the clothing reflects my personality, style and celebrates confidence. The September collection has everything from styles for work, chic and cozy knits and pops of color for a fun night out.”

The brand will feature a color palette of soft neutrals with subtle pops of color, items range from a multicolor swirl maxi dress, and bold sexy knits to matching sets. The new fall pieces embrace luxe textures and fabrics and will equally introduce denim for the first time ever.

Price points will range from 49.95-$149.95, with sizes from XS-XXL and US 0-20.

Image courtesy of vogue.fr

G-III acquires another iconic brand

Sonia Rykiel is looking to change hands, once again. The Sonia Rykiel fashion brand was liquidated in 2019, after Rykiel’s death in 2016, and acquired by Showroom Prive co-founders Eric and Michael Dayan.

Sonia Rykiel will be joining G-III, the holding company that owns Donna Karan and does private licensing for Calvin Klein, Karl Lagerfeld, and Tommy Hilfiger. The Dayan brothers held Sonia Rykiel for less than 2 years.

“We are proud to have been a part of this brand which has a deep French heritage and to be the drivers behind its relaunch. We are thrilled to have found G-III, a true apparel and accessory powerhouse with a strong portfolio of globally recognized brands, as the new owners and stewards of the Sonia Rykiel brand. With G-III’s dominance in a diversified range of lifestyle categories, along with its well-established and broad range of retail partners, we see a bright future for the growth of the Sonia Rykiel brand,” said the Dayan brothers.

G-III CEO Morris Goldfarb divulged in fashionnetwork.com article, “We believe there is significant opportunity to unlock the untapped potential of this brand as we look to accelerate our global reach,” he explained. “We will leverage the existing executive management team and infrastructure based in Europe, as well as G-III’s supply chain expertise to scale and grow the Sonia Rykiel business across apparel, accessories and numerous other lifestyle categories.”

The transaction is expected to take place by the end of October of this year. Sonia Rykiel will present a collection for the upcoming Paris Fashion Week.

Image courtesy of thetimes.com

Emma Raducanu’s brand ambassadorship

If you attended New York Fashion Week (NYFW) spring 2022 season, you may have not watched the 2021 US Open. If you missed the US Open, you missed 18-year-old Emma Raducanu winning the women’s title.

That said, the 2021 US Open is not the only thing that Raducanu is winning. Raducanu has recently acquired a brand ambassadorship with Tiffany & Co. It should be noted that Raducanu was wearing Tiffany jewelry while playing during the recent US Open.

“It’s such an iconic brand and one that I’ve felt connected to for quite some time. I wore the ring, bracelet, earrings, and cross necklace throughout the [US Open] tournament. These pieces will always be very special to me,” explained Raducanu.

Raducanu was an unexpected winner of the 2021 US Open women’s title. However, she fits in nicely with Tiffany’s rebranding in its attempt to reach out to a younger consumer. As a recent addition to LVMH’s ever-expanding portfolio of brands, Tiffany has signed Jay Z and Beyoncé, showing their embrace of diversity and inclusion, and the brand has signed 17-year-old freestyle skier Eileen Gu, reaching out to a younger audience.

—William S. Gooch

 

Speak Your Mind

*

Copyright © 2012-2021 | Fashion Reverie Publications, LLC - All Rights Reserved