Weekend Fashion News Alert: Scarlett Johansson’s Beauty Brand, Skims Connects to US Olympic Team, and Kylie Cosmetics Relaunches

Image courtesy of people.com

Kim Kardashian keeps expanding her empire.  Kardashian’s her undergarment/loungewear/shapewear brand Skims has been named the official undergarment and pajama brand for the US Olympic team and the US Paralympic team for the 2021 Tokyo Olympics.

When Kim launched her Skims in 2018, few predicted that this brand would achieve the market saturation that has been achieved. Valued at 1.6 million dollars, Skims has become one of the go-to brands for consumers that are looking for undergarments that not only support the body but also has a shaping component.

For the US Olympic team, Skims has created an assortment of bralettes, tee shirts, briefs, tank tops, leggings, socks, and more—each of which flaunt a United States flag emblem and Olympic rings. And Kardashian has tapped current Olympians Alex Morgan, Scout Bassett, Haley Anderson, A’ja Wilson, and Dalilah Muhammad to model the Tokyo Olympic collections. This new collection is available for consumers at skims.com.

Image courtesy of newbeauty.com

Scarlett Johansson tips into the skincare pool

Scarlett Johansson is the latest celebrity to dip into the beauty brand pool.  Though there is no name for the beauty brand, the launch date is in early 2022. The skincare beauty brand will be backed by Najafi Companies—the same private investment beauty firm behind Tracee Ellis Ross’ Pattern—as well as Moon Oral Care, Johansson will chair the skincare line.

Johansson will be assisted in this endeavor by fashion executive Kate Foster, who has previously worked with Juicy Couture and Victoria’s Secret Beauty. With her co-founder Kate Foster and Najfi Companies, Johansson will operate independently, maintaining her creative input and vision.

Johansson has previously served as a brand ambassador for L’Oréal Paris and Dolce & Gabbana. There is currently no information on the types of product that will be included in Johansson’s beauty brand.

Image courtesy of allure.com

Kylie Cosmetics goes vegan

Kylie Cosmetics is relaunching as a clean, vegan brand with new formulas. American beauty conglomerate Coty, Inc announced this change in direction for Kylie Cosmetics on this past Thursday. Coty, Inc bought a majority share in Kylie Cosmetics in November 2019.

“We are excited about the relaunch of Kylie Cosmetics with a reformulated range that is really at the forefront of everything Gen Z wants,” said Sue Y. Nabi, Coty’s CEO, as reported in fashionnetwork.com. “Kylie Cosmetics is followed by many millions of people across the world. Our new online platform, along with selected retailers, allows consumers to buy their whole beauty routine in one space, from the cleanser to the moisturizer, the highlighter, or the lip color.”

“I’m so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan,” said Kylie Jenner. “Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance. My new lip kit has 8-hour wear and is so comfortable on the lips, and all my new formulas are amazing. I’m excited for everyone to try the new products.”

The updated formulas have been created without the use of animal oils, parabens, or gluten, along with a long list of over 1,600 other potentially harmful and irritating ingredients. There will also be a new packaging, as well as a new way to shop Kylie Cosmetics.

The relaunched Kylie Cosmetics will be available to consumers on July 15 through a new direct-to-consumer website, as well as such stores as Harrods and Selfridges in the UK, Douglas in Europe, and Mecca in Australia. The brand will be available in the US in Ulta Beauty stores in August 2021.

—William S. Gooch

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