Fashion News Alert: Savage X Fenty’s Pride Collection, Naomi Osaka’s French Open Withdrawal Supported by Tag Heuer and Nike, and Dolly Parton’s New Fragrance

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Savage X Fenty is producing its own Pride Collection. This follows on the heels of pride collections that are being produced by many other fashion brands this season. This will be Savage X Fenty’s first-ever pride collection.

“Pride is all about appreciating your authentic self,” Rihanna told Elle, as reported in “I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”

The Savage X Fenty Pride Collection is a 25-piece collection that will include a wide variety of items, ranging from bras, crotchless panties, boxers, and jockstraps to smoking jackets, satin pants and even a rainbow-colored kitty whip. Colorways include bright neon and pastel rainbow shades, as well as discreet black options featuring rainbow details. The brand will also include 13 models from the LGBTQIA+ community.

The pieces in the pride collection are sized inclusively, with bras available in 30A-42H, while other garments can be purchased in sizes XS–3X. Prices range from $14.95 for a cotton thong or a pair of bikini bottoms to $89.95 for a smoking jacket.

Unlike many other fashion brands that use the month of June’s pride celebrations as a marketing ploy for dollars marketed to the LGBTQIA+ communities, Savage X Fenty is going the extra mile toward inclusivity by donating $250,000 from its Savage X Pride sales to LGBTQIA+ communities, namely, GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@ Coalition, and the Trans Wellness Center. The Savage X Fenty collection is available now on Savage X Fenty website.

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Dolly Parton expands

As we announced earlier on Fashion Reverie, Dolly Parton is launching her first fragrance, “Scent from Above,” on July 28.  In addition to the new fragrance, Parton has composed a new song, “Sent from Above,” to go with the new fragrance. “I think I’ll have a fun time promoting it and enjoy getting out there and talking about it,” she says, as reported “I really want to see how people respond to it.”

When it comes to the actual fragrance, Dolly Parton told the Wall Street Journal’s “My Morning Series,” “I’ve actually always worn a combination of scents, a couple of perfumes mixed with some bath oils and lotions. And that gave me the idea that [for my own fragrance] I need to combine my other scents,” she says. “The people … who developed the scent for us checked all the ingredients of the stuff I loved. It took us a long time to come up with the exact fragrance that I was really happy with.”

With the launch of her fragrance a month and a half away, Parton also has another beauty venture in the works. “I’m going to be doing wigs, and accessories and make-up,” she shares. “I’m going to hopefully create a scent for the men in my life, too.” 

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Nike and TAG HEUER have Naomi’s back

Four-time Grand Slam tennis champion Naomi Osaka created quite stir by pulling out of French Open on Monday. Osaka pulled out of the 2021 French Open because she refused to do first round press conferences and was fined $15,000 and threatened with expulsion. Osaka contends that having to face the media was too stressful for her because she suffers from clinical depression.

Many athletes have come out in support of Osaka. Additionally, several fashion brands support Osaka’s decision to withdraw from the 2021 French Open. Swiss watchmaker TAG Heuer, owned by LVMH, has offered support to Osaka, and Nike has supported Osaka for coming out about her mental issue challenges. Osaka is a brand ambassador for TAG HEUER.

In the past 12 months, Osaka has earned upward of $ 55 million, currently more than any other female athlete. Most of her earnings have come from endorsement and sponsorship deals from companies in the US and Japan.

—William S. Gooch

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