Fashion News Alert: Ralph Lauren Reveals 2021 Olympics’ Closing Ceremony Uniforms, H&M Launches Suit Rental, and Tommy Hilfiger Launches Fashion Business School

Image courtesy of thedenverpost.com

In less than 100 days global athletes will parade into the Olympic Stadium in Tokyo. Although these Olympics were delayed by one year due to the COVID-19 pandemic, the delay did not upend Ralph Lauren from designing the closing ceremony uniforms for the US team.

Lauren has long been the official designer for the US Olympic teams with the 2021 Olympics being no exception. The entire uniform look for the US Olympic team has not been revealed; however, the closing ceremony uniform images were released earlier this week.

The revealed closing ceremony looks include white jeans and a white polo shirt with a collar tipped in red and navy. There’s a red, white, and blue-ribbon belt and each athlete will top it with a white and navy windbreaker. An American flag is displayed on the left arm.

“As we come together to celebrate and compete, we must also embrace our responsibility to protect the planet we all call home. As part of this, we are proud to continue to invest in and scale sustainability innovations—dressing our nation’s best and brightest athletes in timeless clothing that has been consciously created,” said the company’s chief innovation and brand officer David Lauren, as reported in bustle.com.

In accord with the expanding sustainability trend, the fabric of the uniforms is made from ethically sourced materials. The polo is crafted from verified US grown cotton, the back patch of the jeans is a plant-based leather alternative, and the jacket and belt are made from recycled polyester. And the shoes and face masks are made from verified US grown cotton.

The 2021 Summer Olympics will take place in Tokyo from July 23 through August 8.

Image courtesy of H&M

COVID-19 prompts men’s rental suits

Depending on where you live, a lot of folks have had a least one shot of the two-dose COVID-19 vaccine. With so many people getting vaccinated, some businesses could be requiring folks to come back to the office and some businesses will be hiring new employees. If you are one of the millions of US workers out of work and hoping that the US economy will be recovering soon, you may need some new clothes or at least a suit to wear to those interviews.

Well, H&M is betting on lots of guys needing to look good for that first interview, even if that interview is via ZOOM.  This week H&M launched in the United Kingdom One Second Suit, a men’s rental suit initiative, “so anyone attending a job interview can make a powerful first impression.” This service will launch in the US on May 13 and will be completely free for the first 24 rental hours.

From H&M’s own research, the megabrand found that first impressions weigh heavily in getting that coveted job and that employees usually make a decision on the first few seconds of an interview. H&M believes that this new rental service “will tackle this bias by ensuring the potential inside isn’t overlooked because of what’s on the outside.”

Images courtesy of themorningjournal.com

Tommy Hilfiger expands into higher education

Tommy Hilfiger’s Tommy Hilfiger continues to expand his influence on the fashion industry by launching the Tommy Hilfiger Business Fashion School at Elmira College. The Tommy Hilfiger Business Fashion School is the latest collaboration with Tommy Hilfiger and his siblings Andy and Betsy Hilfiger.

Hilfiger’s fashion business school at Elmira College will be a part of the college’s bachelor’s degree program in business with a concentration on real-world fashion industry experience. The program will launch in the fall of 2021 and offer a concentration and a minor in fashion marketing and fashion merchandising, both new to the program. 

“The partnership with Elmira College reflects much more than my personal connection to the area. The fashion industry runs on a never-ending influx of new talent, and this program will be instrumental in shaping aspiring designers and entrepreneurs through first-hand knowledge and experience in the business,” said Tommy Hilfiger, as reported in fashionnetwork.com. “Elmira College has a national reputation for experiential learning in and out of the classroom, and this new program will open up exciting career opportunities for students as well as boost the industry’s talent pool.”

Tommy Hilfiger and his siblings have a personal relationship to Elmira, NY. Tommy Hilfiger opened his first jeans store, the People’s Place, in Elmira, NY in the early 1970s.

William S. Gooch

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