Jimmy Choo Atelier Couture Bridal Spring 2022

Once upon a time, Jimmy Choo was a little-known bespoke cobbler working in obscurity in London. “Jimmies” were the well-guarded secret of the women who worked at British Vogue —and then, Princess Diana became a client, and the fairytale really began. The Princess’s patronage made Jimmy Choo a household name. Tamara Mellon stepped-in as co-founder in 1996, and strategically grew the house into a mega brand before exiting in 2015. Choo in turn joined Atelier and turned his attention to designing romantic wedding gowns.

The designer is giving his post-Pandemic brides-to-be ample choices for their 2022 walk down the aisle. Unlike many bridal couturiers who elected to show micro-collections of less than ten looks, Choo went big and showed 34 gowns, more in line with a ready-to-wear collection presentation. To appreciate the scope of the collection, one must take the time to watch the video presentation as well as peruse the individual show thumbnail photographs. The video showcases the first eight looks that have a strong “Princess Aurora” feeling. Perhaps Choo and his team were inspired by Walt Disney’s “Sleeping Beauty,” and Disney’s spin on the romantic French fairy tale. There were lovely Art Nouveau details in the form of delicate beading and embroideries evocative of the flowers and branches of a beautiful wild garden.  The video presentation showed a lovely grouping of eight gowns, that were right on point.

The surprise started with (look 9, when Choo took a hard-right turn.  The red-carpet style dress in vermillion red was devoid of embellishment other than a sky-high slit and pussycat bow on the back that gave it a distinctly 80s’ twist. In fact, this shade of red figured prominently in the collection. There was a total of six red gowns, ranging from the former to frothy dresses with plenty of tulle layers (looks 10, 24). Red was not the only color he used liberally. Navy and baby blue made a showing in six looks as well (looks 17,20, 22,28, 30, 31). Choo went back to the fairy tale with (looks 18 and 33), both white strapless gowns with enormous Cinderellastyle ballgown skirts, featuring layer upon layer of tulle and organza.

images courtesy of Jimmy Choo

Overall, the collection could be viewed as a bridal and black-tie collection rolled into one. Alternatively, 2022 brides may decide that they don’t want to walk down the aisle in white and would prefer to embrace color for their big day.


—Vivian Kelly

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