MAXHOSA Spring 2021

Celebrating its 10th anniversary, South African-based brand MAXHOSA presented their spring 2021 collection “INGUMANGALISO IMISEBENZI KA THIXO” or “God’s Work is Miraculous.” Designer Laduma Ngxokolo notes that the collection takes its name from a song composed by his grandfather Mike Ngxokolo, a renowned jazz artist, choral music composer, visual artist, actor, and radio presenter. Laduma further explains that the collection is the most colorful and exotic collection he has designed to date and represents a new dawn and excitement about the upcoming South Africa summer season. Laduma states “We have to be hopeful about reaching the light at the end of the tunnel because we have realized that happiness is a new luxury.”

The collection is resplendent with virtually every color of the rainbow. The clothes stay true to the company’s Xhosa roots by incorporating Xhosa beadwork patterns, symbolism, and colors into modern knitwear in zigzag and graphic prints. The spring 2021 collection exemplifies the duality of cultural reverence and contemporary relevance by offering a wide range of clothing from knitted full-length dresses and wrap skirts to shirts and cardigans. The collection also seems to pay homage to other regions of the African diaspora by coupling modern-print designs with traditional Shweshwe prints from South Africa, Aso-oke striped patterns from western Nigeria, and Bogolan mud cloth of Mali.

There is nothing conservative about this collection—everything is lively and full of character. The least daring pieces are dresses and skirts with multicolored horizontal stripes accented by strategically placed MAXHOSA nametapes at the waist, collar, and hemlines. For the more adventurous, there are dresses, short sets, and suits in amazing prints and, of course, more vibrant colors. If you want to make a statement, but don’t want to be too bold, there are a number of options in black and white print that are just as eye-catching as the rest of the line.

MAXHOSA creates not only stunning ready-to-wear pieces, but also makes accessories— hats, hosiery, neckpieces, and scarves, as well as home décor. MAXHOSA AFRICA aims to become Africa’s leading luxury, premium, and mass heritage lifestyle brand. Worn by stars such as Beyonce, Alicia Keys, Swizz Beats, and Raphael Sadiq, Laduma Ngxokolo is well on his way to cementing his brand as a global cultural rally point.

Images courtesy of Arthur Dlamini for MAXHOSA

The collection will be available for purchase at the end of November on MaxHosa.Africa. 

—Carl Ayers

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