SEVENCRASH Fall 2020

SEVENCRASH’s fall 2020 collection looked at the dystopian world from the perspective of three alternative possibilities. As unsettling as this point of view might seem for a fashion collection, it was a timely compendium of where we may be heading.

SEVENCRASH has established itself as a disruptive fashion brand that aptly combines technology and fashion as a sustainable endeavor. “As a disruptive brand, we believe in progress and staying ahead of the curve, in the current climate, sustainability needs to be and will be every brand’s number one priority. Every season we have been devoting more and more of our resources to researching and developing sustainable textiles and increasing the role they play in our design process. This is our mandate and an integral part of our corporate culture,” explains Brand CEO Jason Yao.

In this collection SEVENCRASH looks at the planet in 2065, forty years later, where technology has led to an overexploited earth, and artificial intelligence has brought on an existential crisis. In that state of dystopia, SEVENCRASH explores their design aesthetic through three series, prosperity to decay and, finally, to nirvana.

The Prosperity Series examines how artificial intelligence, technology and science has advance the human process, enabling people to live lives of more comfort and convenience. This series is made evident in exaggerated large-scale silhouettes and futuristic biotechnology green, demonstrating how mankind is thriving.

In the Decay Series mankind is surrounding by chaos and destruction. SEVENCRASH makes this evident in “destructive” spray washing/finishing process and carbon pollution color digital printing to express the atmosphere of earth’s imminent destruction. The ingenious use of orderly interlaced weaves of filled plume, with tangled tassels running through and under them, mapped out the future of technology and how its development will likely take human civilization to an incalculable plane.

The last series, the Nirvana series, demonstrates that mankind has achieved a balance between ecology and technology; a kind a phoenix rising out of destruction and chaos. Garment silhouettes were disproportionately combined to form explosive stacks and kits, forming a harmonious new silhouette born of conflict. The same amalgamation applies to the fabric and decoration.

Image courtesy of Jane Kim/SEVENCRASH

These three distinctive futuristic expressions are funneled their SEVENCRASH’s design acuity with outerwear, and bubble coats and parkas. This fall 2020 outing gives voice to mankind’s ability to survive almost anything, even in a dystopian world. And that survival will express itself in what we wear. It always does!!

William S. Gooch

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